social media planGRAPHIC PSYCHO MARKETING

SOCIAL MEDIA INTRO

Forms of electronic communication through which users create online communities to share information, ideas, personal information, and other various content

SOCIAL MEDIA HISTORY

Emerged in late 1970’s Largest corporate social site started in May 2003 2010, revealed social sites send data to advertisers 2011, 89% of US B2B companies were using social

media marketing

late1970’s something better comes along

SUCCESSFUL B2B SOCIAL MEDIA

SUCCESSFUL B2B SOCIAL MEDIA

UPS is using B2B social media to educate and create awareness through their new blog and official Facebook and Twitter

GE Healthcare uses educational videos on social media

BENEFITS FOR GRAPHIC PSYCHO

Build brand awareness Strengthen customer relationships Establish as thought leader/educate Drive traffic Generate leads Reinforce other campaigns ROI

B2B SOCIAL MEDIA USAGE

EFFECTIVE SOCIAL MEDIA

EFFECTIVE SOCIAL MEDIA

BUDGET EXPECTATIONS

SOCIAL CHANGE

CONCLUSION

JOIN:LINKEDINFACEBOOKTWITTERNICHE BASED SOCIAL MEDIA SITESCREATE A BLOGPRESENCE ON YOUTUBE

WORKS CITED

“B2B Social Media: A Growing Focus for Marketers.” eMarketer. eMarketer Inc. (19 December 2011): n. pag. Web. 9 September 2012.

Bennett, Shea. “A Short History of Social Media.” Media Bistro. Web Media Brands Inc. (17 August 2011)n. pag. Web. 9 September 2012.

Elliott, Stuart. “Report Details Rise of Social Media.” The New York Times. The New York Times Co. (11 September 2011): n. pag. Web. 9 September 2012.

“Social Media.” Merriam-Webster. Merriam-Webster, Inc. (2012): n. pag. Web. 9 September 2012.

“Social Media Revolution 2012.” YouTube. YouTube (11 January 2012): n. pag. Web. 9 September 2012.

“What is LinkedIn?” LinkedIn Learning Center. LinkedIn Corporation (2012): n. pag. Web. 9 September 2012.