iBeacons · too much hype?

The first generation of beacon technology

match2blue · Location Based Services

iBeacon certified hardware Made in Germany · SDK for proximity & indoor

positioning · full service mobile application development

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How does a beacon operate?

BLE 4.0 · range 1 – 30m (up to 100m)

advertising · proximity: immediate, near & far

completes WiFi & NFC

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Existing use cases for beacon technology

positioning · localization · monitoring · payment · couponing · loyalty

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Retail Market

proximity marketing · indoor positioning · indoor navigation · couponing

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Airports & Train Stations

indoor positioning · indoor navigation · customer engagement

Exhibitions & Conventions

indoor positioning · indoor navigation · flow tracking

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Hotels & Holiday Villages

customer engagement · indoor positioning · check in

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Cruise Liner

customer engagement · indoor positioning · check in · payment

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Logistics & Transportation

freight monitoring · access control

Emergency

emergency calls · easy localization

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Monitoring & Localization

kids finder · shopping trolley

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Technical Challenges

size · range · location accuracy · environment · operating systems

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Customer Engagement

smartphone with BLE· bluetooth switched on · app marketing · settings

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Data Protection

flow track analysis · full customer journey

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Future

new beacon hardware · new beacon software · combined technology

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New Beacon Hardware

size · range · location accuracy · power

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beacon controller

New Beacon Hardware

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New Beacon Hardware

Distance Measure Device

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New Beacon Software

crypto beacons · secured advertisment · firmware

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Automatic mobile payment solutions

combined mobile payments and location based services

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Better Accuracy

mesh beacons · motion sensing · Ultra Wide Band

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Data Analysis

full customer journey · big data analysis · flow track accuracy

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info@match2blue.com

match2blue GmbH · Lauterenstr. 37 · 55167 Mainz · Germany