Social Media in the Corporate

World

Northwestern Technologies

What is Social Media?

Emergence of Social Media

• Social Support

• Trust

• Intent to buy

• Perceived Usefulness

Current Social Media Landscape

Opportunities and Benefits

• Brand popularity

• Communication

• Increasing sales

• Sharing information

• Social support

Decisions?

Conclusion

References

social media. Dictionary.com Unabridged. Retrieved July 27, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/social media

Hajli, M. Nick (2014) A Study of the Impact of Social Media on Consumers. International Journal of Market Research. 2014, Vol.56 Issue 3, p387-404. 18p