Post on 28-Jul-2015
HOW TO GET LEADS FROM
L INK ED INJenny Karn linkedin.com/in/jennykarn
LINKEDIN WEBSITE REFERRAL TRAFFIC IS
NEARLY 4X THAT OF OTHER SOCIAL PLATFORMS,
YET IT IS FREQUENTLY IGNORED BY BUSINESSES IN FAVOR
OF FACEBOOK OR TWITTER.
THAT GIVES YOUR BRAND AN
OPPORTUNITYTO STAND OUT
ON THE PLATFORM.
YOUR LINKEDIN PRESENCE REQUIRES A TWO-PRONGED STRATEGY
YOUR EMPLOYEES’ PERSONAL PROFILESYOUR COMPANY PAGE
OUR PHILOSOPHYYOUR COMPANY PAGE
Add a banner image and include the
company logo
CREATE (OR UPDATE) YOUR PAGE
Use search-friendly keywords throughout the company “about” section
Fill in all the profile fields
ADD FOLLOWERS
Add a LinkedIn icon to your website or email
signature
Cross-promote your LinkedIn account
on other social channels
Consider an email blast to let people
know you’re on LinkedIn
PUBLISH A MIX OF CONTENT
CURATED CONTENT
30%
ORIGINAL CONTENT
70%
TALK ABOUT TOPICS YOUR PROSPECTIVE CLIENTS AND EMPLOYEES CARE ABOUT
INDUSTRY INSIGHTS
COMPANY CULTURE
COMPANY NEWS
CAREER OPPORTUNITIES
PRODUCTS, SERVICES, AND
SPECIALS
YOU DON’T HAVE TO POST EVERY DAY
Aim for 20 posts per month or roughly 3x per week with additional posts as needed
Post during peak LinkedIn usage times (usually office hours, depending on your industry)
REMEMBER LINKEDIN IS A VISUAL PLATFORM
Photos and video perform well
Don’t shy away from phone images
A mix of professional photos and more candid snapshots works best
OUR PHILOSOPHYOUR PHILOSOPHYYOUR EMPLOYEES’
PERSONAL PROFILES
WE’VE ALL HEARD THE ADAGE “IT’S NOT WHAT YOU KNOW,
BUT WHO YOU KNOW,” BUT
WHAT YOU KNOW ABOUT LINKEDIN CAN
ALLOW YOU TO BETTER REACH
WHO YOU KNOW IN YOUR PROFESSIONAL LIFE.
IMPROVE YOUR PROFILE
Choose a professional headshot
Use search-friendly keywords in your headline and summary
Include all professional positions even ones outside your current career
Max out the skills (50)
Add projects, images, videos and presentations to show off your work
Sync your email with LinkedIn to find your connections
Add your LinkedIn URL to your email signature and your Twitter bio
Give recommendations to get recommendations
Join and contribute to relevant groups
Follow influencers and channels
FIND YOUR CONNECTIONS
POST REGULARLY TO YOUR PROFILE
Share helpful articles
Update your followers about business opportunities
Avoid sales pitches; think like a journalist
OUR PHILOSOPHYOUR PHILOSOPHYLINKEDIN’S
PAID OPTIONS
CONSIDER THE THREE TYPES OF PAID PROMOTION
Paid Advertising InMail
Sponsored Udates
EXPLORE PREMIUM ACCOUNTS
InMail and Sales Navigator are available only through paid accounts
Individual premium accounts range from $30 dollars a month (for job seekers) to $80 a month (for sales professionals)
A team plan gives multiple employees access to Sales Navigator for $130 a month
OUR PHILOSOPHYOUR PHILOSOPHYBEYOND
BEST PRACTICES
PEOPLE YOU KNOW KNOW PEOPLE
Search specific companies you’d love to work with
Do you have connections in common with anyone in a relevant position?
Ask for an intro!
Jenny KarnJenny@beutlerink.comlinkedin.com/in/jennykarn
Beutler Inkwww.beutlerink.com@BeutlerInk
THANK YOU! KEEP IN TOUCH!