LinkedIn Leads to Revenue High Five Presentation
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Transcript of LinkedIn Leads to Revenue High Five Presentation
LinkedIn Leads to Revenue Presentation
THE PROCESSES, CONTENT AND
TOOLS YOU NEED TO GO BEYOND
REACHPresented By: Kristina Jaramillo – Managing Partner at Get LinkedIn Help
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
87% of B2B Sales and Marketing Leaders Are Using Social Media Platforms Like LinkedIn But Less Than 1 in 5 Can Clearly Prove a
Social Media ROI.
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
Top 4 Most Important Social Media Metrics That Sales and Marketing is Tracking:
Number of Profile Views and Content Platform Views
How Many People They’re Reaching with Their Content or Messages
Number of Likes, Comments and Shares Number of Connections and Group Members
These metrics were picked over: Next step actions beyond the click, like, share
etc. Marketing qualified sales opportunities Revenue
Getting leads and opps but with the wrong people
I have connections but no leads or opps
I am getting some leads but not many and not consistently.
I am regularly generating leads and opportunities using LinkedIn
The LinkedIn Marketing Results Sales and Marketing Are Getting – As Told in Our Recent Survey
Look at the difference – sales and marketing must be engaging wrong!!!
LinkedIn Leads to Revenue Presentation
CMOs at Top Organizations Are Getting LinkedIn Wrong….
Xerox CMO John Kennedy
Lithium CMO Katy Keim
Wiley CMO Clay Stobaugh
XOJet CMO Shari Jones
G2 Crowd CMO Adrienne Weismann
They’re Focused on Brand Engagement and Top of Funnel!Source: Marketing Land Article Written By Amy Gesenhues
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
Forrester Reported That 99% of Leads Do Not
Convert and a LinkedIn Says 87% of Leads Do Not
Convert
LinkedIn Leads to Revenue Presentation
You’re Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick
You’re Not Focusing on Value-First
An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn: Keeping your Prospect's Attention Throughout the Buyer's Journey
Image source: https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf
LinkedIn Leads to Revenue Presentation
LinkedIn Is Not About Brand Engagement
It’s About Buyer Engagement
LinkedIn Leads to Revenue Presentation
More Marketing Qualified Leads for a Tech Communications Firm Than All Other
Initiatives Combined!
LinkedIn Leads to Revenue Presentation
Giving Your Sales Team LinkedIn Sales Navigator and the Training Is Not a LinkedIn Strategy
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
Your Profile Needs to: Demonstrate that you understand your
buyer’s specific business issues and it needs to clearly articulate how to solve them.
Help the business buyer think differently about how to solve their business problems.
Share insights not considered before.
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
Most Messages Are Ignored By B2B Buyers Because Sales & Marketing Is Pushing Out Messages Hoping That It Will Stick and That Buyers Will Connect with the Value Being Communicated
LinkedIn Leads to Revenue Presentation
Messaging and Positioning Firm Gains New Client Using a Targeted Account Management Approach
LinkedIn Leads to Revenue Presentation
LinkedIn Community Development – The Key to Most of Our Clients LinkedIn Acquisition Strategy
LinkedIn Leads to Revenue Presentation
41% of Buyers Actively Looking for a Solution Are Less Likely to Consider a Vendor Who Gates the 1st Piece of Content
LinkedIn Leads to Revenue Presentation
Here Are Some of the Companies Our Clients Are Building Relationships With Because of Our Up-Front Value Lead Nurturing Strategy:
LinkedIn Leads to Revenue Presentation
LinkedIn Leads to Revenue Presentation
Digital Advertising Technology Company Gains Real Interest and Engagement By Discussing Changes in the Industry.
LinkedIn Leads to Revenue Presentation
State of the Industry Reports Drive Demand For Messages That Matter….
LinkedIn Leads to Revenue Presentation
Professional Service Firms Are Using “Challenger” Content to Change Their Prospects’ Thoughts and Actions
LinkedIn Leads to Revenue Presentation
Sales Coaching Firm Uses Study Based Thought Leadership Content to Gain Interest, More Group Members and Sales Calls
LinkedIn Leads to Revenue Presentation
Some of Our Recommended Tools to Support Your LinkedIn Strategy….
Their non-traditional opt-in process increased SalesForce’s lead conversion rates by 190%.
Among all of the other benefits that Hubspot offers, they are the only ones who can provide info on LinkedIn group engagement.
Content creation and promotion software that is focused on content performance.
Provides accurate sales intelligence so sales and marketing teams know what to focus on with their messaging when connecting with and nurturing prospects.
LinkedIn Leads to Revenue Presentation
Special Opportunity: Visit the Get LinkedIn Help Booth (#4) for a Free
LinkedIn Lead to Revenue Strategy Session to Uncover How to Get Results Like: