6 Ways to Generate Leads Through LinkedIn
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Transcript of 6 Ways to Generate Leads Through LinkedIn
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
LinkedIn Turns Eleven In 2014
Source: http://ourstory.linkedin.com
LinkedIn History & Stats
• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
• LinkedIn operates the world’s largest professional network on the Internet with over 200 countries and territories.
• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
• Sixty-six percent of LinkedIn members are located outside of the United States.
Source: http://press.linkedin.com/about
But How Do These Stats Tie Into The Way
That I Grow My Business?
Presentation Overview
· How to Generate Leads with LinkedIn· Optimize Your LinkedIn Profile· Get more recommendations and endorsements· Creating a Connection Strategy· Maintaining a LinkedIn Company Page· The Secrets of LinkedIn Premium.
Six Ways To Generate LeadsFrom LinkedIn
1. Optimize Your Profile
• Personalize Your URL• Optimize Your Title• Have a good photo!• Create impressive summary & specialties• Add positions and experience• Add your websites • Link to other social profiles• Optimized your interests• Show groups you want to show!• Add your contact info.. Phone email etc.• Make sure to use the right keywords
Why Not Get More Exposure!
And…Update Your Status!
Login in daily and stay top-of-mind by updating your LinkedIn status.
2. Get Endorsements and Recommendations
• Update Your Status!
Ask Your Connections for an Endorsement and Recommendation!
Update Your Skills!
3. Create a LinkedIn Company Page
There Are Less than 3 Million Company Pages
http://www.linkedin.com/csearch/results
4. Develop a Connection Strategy
• The more connections you have the more exposure you have.• Are you a LION? (Linkedin Open Networker)• The Private Networker (Connect to people you know well)• People you know.. People you would like to know.
How many connections do you have?
The connection strategy you choose will depend upon how you want to use LinkedIn. There is no right or wrong choice as long as your connection strategy supports the goals you have determined
5. Join LinkedIn Groups
What Groups Are You Part Of?
6. Use LinkedIn Search
Use Filters To Really Drill Down
http://www.linkedin.com/company/ajax-union
6. Use LinkedIn Search
Use Filters To Really Drill Down
http://www.linkedin.com/company/ajax-union
Bonus Tip: Get a Linkedin Paid Account
• Send Messages Directly - InMails• Access Profile Organizer• View More Profiles In Search• Access Who Viewed my Profile..
What a Paid Account Includes
http://www.youtube.com/user/LinkedInMarketing
Quick Recap
· How to Generate Leads with LinkedIn· Optimize Your LinkedIn Profile· Get more recommendations and endorsements· Creating a Connection Strategy· Maintaining a LinkedIn Company Page· The Secrets of LinkedIn Premium.
Find out more about Ajax Union: www.ajaxunion.com
Questions?Comments?Concerns?
What are your action items?
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444