Post on 06-Aug-2015
The average Canadian household spends $1,487 at restaurants every year. -‐ Sta=s=cs Canada
With sites such as
And can ac=vely voice their opinions on their meal
While for some these reviews can lead to increased profit
Feedback can be a vital tool for help restaurants improve their food, service and increase the amount of new customers
coming in
“…a one-‐star increase in Yelp ra=ng leads to a 5-‐9 percent increase in revenue”.
-‐ Harvard Business School
Other times, it can lead to their downfall.
Source UrbanSpoon
So what can restaurants do?
1. Respond to negative feedback
Companies such as chattback allow managers and customers to communicate directly with each other
Used with permission of ChaGback CEO, Ian BuGerfield
2. Bringing in a social media manager
Example from Mashable.com
4. Encourage others to review
Fin
Sources • hGps://www.flickr.com/photos/barbarycoastranger/4153414329/sizes/m/in/photostream/ • feed://travelcommons.com/feed/ • hGps://www.flickr.com/photos/26016251@N08/4527696243/in/photolist-‐7U6Cmk-‐9K83Ui-‐9KaRF9-‐9K83Rn-‐7TCweE-‐5RLbji-‐aaBgtd-‐9KaZKU-‐
ouvoi-‐9B5yVx-‐9B8scs-‐9B8sc9-‐9K83Tr-‐96sJdv-‐9K83Sc-‐7NVNRL-‐9KaREw-‐9K83Tg-‐9B5yVa-‐7RJFVp-‐bwRHMi-‐9KaRFu-‐bEb8T-‐9B5yUF-‐9B8s9Y-‐9B5yUc-‐9B8s9w-‐4N3HLD-‐9K83R2-‐9K83Rv-‐9K83RH-‐9K83QV-‐9qpfLw-‐9qpgs5-‐9qmdR4-‐9qmdFK-‐9qpfWE-‐b1nif-‐b6t81-‐5K9s6W-‐5K5cFe-‐b3pFd-‐ihHPKa-‐5K5cQP-‐5K5cPx-‐5K5cuM-‐b6tdp-‐bEbAH-‐9LrXtb-‐9LpaGr-‐b3paW
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• hGps://www.flickr.com/photos/roadsidepictures/2607218595/sizes/z/in/photolist-‐4YoFfK-‐f3sZVg-‐4nhJeX-‐iCT7CE-‐f3H2nf-‐kWXPB-‐4Qvds5-‐bGff56-‐GFM1t-‐jvCLKq-‐iTTeq-‐ejgDyH-‐2tskim-‐4Gf3Ti-‐97Xaf-‐d9aAzU-‐386KDt-‐mWGNZR-‐fn5HdP-‐23fJvg-‐mWrQjz-‐Q86Gg-‐4KNCNu-‐beQajx-‐6faghC-‐6u5tT9-‐fgbL71-‐8zrnFm-‐a5Bf8Z-‐f3t2mc-‐6d1Mrv-‐5D22j7-‐hYJaps-‐ddCuKe-‐eQ9hjh-‐biMnEz-‐87QzZ9-‐dwS1nV-‐7TZjLV-‐dxf2AE-‐7ffFK1-‐hVDFB1-‐6nsYj-‐hvBMJD-‐dQvezh-‐5D22j3-‐aStm3z-‐5VMtwZ-‐dk2S2i-‐6f6DPZ-‐3Ycrn9/
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eakXBD-‐6nQ8E-‐5EqV3b-‐4zQQ5M-‐5yk97L-‐5nUpvY-‐h6XhYL-‐h6XgAW-‐8Lo3YD-‐h6Xbzo-‐8bThxW-‐y8e76-‐47nc3N-‐JTKAX-‐31JdM-‐8bQ6SH-‐4uHRPi-‐9uhAtv-‐4CckKu-‐eakWZp-‐yyNRf-‐8XbXz-‐4LZpGt-‐7FQPtw-‐4ku6Bk-‐4C7Vjn-‐h6YjRk-‐fgvqs1-‐5wyD9V-‐5Gweeb-‐f7Nj8-‐h6YrWc-‐6FMXYH-‐2Apz4f-‐2TqYAf-‐9ZXibS-‐e44op-‐8bQAvx-‐8bQipp-‐8bTzAA-‐8bQcgH-‐8bQ1Wr-‐8bPUV8-‐itk8WS-‐5XqgCz-‐9tNWTn/
• hGp://chaGback.com/home.htm • hGp://mashable.com/2011/08/29/facebook-‐marke=ng-‐restaurants/l • hGps://www.flickr.com/photos/51035555243@N01/161547780/in/photolist-‐fgYwy-‐6kaWZr-‐5czv4R-‐cCJFgS-‐atjeFN-‐i6ycgb-‐bC3ecm-‐6fWNVd-‐
otcb1-‐jJxYi6-‐frdUws-‐anybkk-‐b8v41B-‐3Jj11-‐J7Cqb-‐4P3oW4-‐7ZjceF-‐ddDrx1-‐buRLHu-‐bjW4QG-‐55pJxp-‐eTPsQR-‐4P7CJA-‐bxQXSi-‐9F4wJc-‐ebPZha-‐dgkkkb-‐8Dz2hm-‐5zzFkT-‐72t8Fh-‐c8b6rG-‐4P7CVN-‐ggfK3t-‐4nL9AJ-‐eQqpih-‐4YDTRY-‐auCPGH-‐eLCG45-‐rsDv-‐4P3oHP-‐4P3oxT-‐4oX6pM-‐32x9rC-‐n7BBY2-‐4oPGjj-‐4oPG61-‐4P3p9z-‐aB55bP-‐hc8djW-‐b8dD8t-‐fUbjs8
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• hGp://www.hbs.edu/faculty/Publica=on%20Files/12-‐016.pdf • hGp://www.yelp.ca/biz/granville-‐island-‐public-‐market-‐vancouver