Groupon Business Model Canvas

Post on 05-Dec-2014

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The business model canvas applied to analyze Groupon business model, a peculiar form of double sided platform. Part of my personal marketing research at www.marketingespresso.net

Transcript of Groupon Business Model Canvas

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1

GROUPON - Business Model Canvas - Carlo Arioli www.marketingespresso.net

Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure

Revenue Streams

1

9

8

6

5

4

3 2 7

Red : model extensions

LEGEND

Consumers

Merchants

Copyright 2013 by Carlo Arioli. All rights reserved. Based On Business Model Canvas by Alex Osterwalder