Groupon Business Model Canvas

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The business model canvas applied to analyze Groupon business model, a peculiar form of double sided platform. Part of my personal marketing research at

Transcript of Groupon Business Model Canvas

  • 1. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1GROUPON - Business Model Canvas - Carlo Arioli www.marketingespresso.netKey Partners Key Activities Value Propositions CustomerRelationshipsCustomer SegmentsKey Resources ChannelsCost Structure RevenueStreams198654327Red : modelextensionsLEGENDConsumersMerchantsCopyright 2013 by Carlo Arioli. All rights reserved. Based On Business Model Canvas by Alex Osterwalder