Groupon Business Model Canvas
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GROUPON - Business Model Canvas - Carlo Arioli www.marketingespresso.net Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams 1 9 8 6 5 4 3 2 7 Red : model extensions LEGEND Consumers Merchants Copyright 2013 by Carlo Arioli. All rights reserved. Based On Business Model Canvas by Alex Osterwalder
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The business model canvas applied to analyze Groupon business model, a peculiar form of double sided platform. Part of my personal marketing research at www.marketingespresso.net
Transcript of Groupon Business Model Canvas
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1
GROUPON - Business Model Canvas - Carlo Arioli www.marketingespresso.net
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Key Resources
Channels
Cost Structure
Revenue Streams
1
9
8
6
5
4
3 2 7
Red : model extensions
LEGEND
Consumers
Merchants
Copyright 2013 by Carlo Arioli. All rights reserved. Based On Business Model Canvas by Alex Osterwalder
