Gamification in HRNew thinking for talent development and engagement

An CoppensChief Game Changer Gamification Nation

What is gamification?

Gamification (pronounced game-i-fi-ka-tion) 

is the application of game dynamics, game psychology and game mechanics to non-game situations and applications

Curiosity?

http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf

Why now?

Source: Gallup

Form filling: LinkedIn

What have companies implemented so far?

Employer branding: Maersk

http://youtu.be/0PCouoRALJE

Employer branding: BNP Paribas

Recruitment: Multipoly

http://youtu.be/W0l-LUN5zb0

Recruitment: Hackaton

Learning management systems

72% of learners strongly prefer gamification of their online learning tools

Social aspects of learning

• Engagement with learning material increases retention and stimulates deeper learning

• Adult learners learn best in context, a social discussion or examples from reality give this context

Points• Add point

accumulating opportunities for activities like reading, writing, sharing course reviews and vote for content. Learners want points for all interactions!

Gamified learning statistics

Updated leaderboards with learner avatars and their points (50%) and badges (60%), with a special mention of WHY they earned these points are also desired.

Community recognition (62%) and challenges to achieve recognition are desired (82%) as well as access to exclusive content (78%)

Techniques like progressing to different levels, scores, real time performance feedback and activity feeds are in demand.

Source: Talent LMS

Build a learner journey

Discovery > Onboarding > Scaffolding > End game

Motivation of the user

Motivational drivers1. Epic meaning and calling

2. Development and achievement

3. Empowerment of creativity and feedback

4. Ownership and possession

5. Social influence and relatedness

6. Scarcity and impatience

7. Unpredictability and curiosity

8. Loss and avoidance

Source: Octalysis framework by Yukai Chou

Source: Andrzej Marcziewski

Game elements for learning

Onboarding navigation & beginners tour

Challenges & quests

• Show their journey

• Progress tracking

• Time or percentage

Pre-course questionnaire to identify course starting point

Celebrate!You have earned the right to skip to end of content,The quiz or simulation showed you know your stuff!

CHOICES & CONSEQUENCES

Instant feedback

Learning avatars , if culturally acceptable@GamificationNat

Regular updates with new content

How do you start?Workshop this afternoon

1. Set clear business objectives

2. Observe your players and what motivates them

3. Design your gamification actions according to their motivation

4. Encourage behaviour you would like to see more of

5. Test, evaluate and iterate

If in doubt, who can help you out?

Ask an expert

Have an expert on board to facilitate the process

Learn from colleagues

Share experiences

Useful resourceswww.gamification.co

www.enterprise-gamification.com

Octalysis: www.yukaichou.com

Wiki on gamification: www.gamification.org

Courses: Coursera, Udemy, iVersity

My blog and online courses: www.gamificationnation.com

LEARNING = FUNKeep in touch

@GamificationNatwww.gamificationnation.com