Exploring the new world of business … and what it means to be a gamechanger of the

business travel market … enabling global business to accelerate growth.

with Peter Fisk

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VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

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Vibrant

UnREAL

Crazy

Astounding

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Exponential change

everywhere

Asian

Youthful

Mobile

Collaborative

500m photos/day

100Hrs video/min

phone 150 Times/day

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Connected, fragmented

Nobody is average

Finding the new growth

consumers in control

Imitation is instant

Every business needs to

do more

more innovative

fast and focused

More impact

Think different

Can you see the man?

What’s your tae kuk?

Automate

west

big

capability

scale

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personalise

east

small

ideas

focus

Automate

west

big

capability

scale

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What market are you really in?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

consistent

me

different

deliver

individual

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deviant

we

relevant

enable

collaborate

consistent

me

different

deliver

individual

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Where is your opportunity?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

stabile

improve

experience

Size matters

lead

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agile

transform

imagination

Value creation

amplify

stabile

improve

experience

Size matters

lead

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How will you win in this world?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

change the game

You

Around the world

gamechangers

Amazon

Diapers to zappos

Jeff BEzos

23&Me

DNA Profile $99

Anne Wojcicki

Juan Valdez cafe

Coffee Grower cafes

Luis Genaro Munoz

Moven

Human direct bank

Brett King

GRAAL BIO

ALTERNATIVE ENERGY

BERNADO GRADIN

ASHMEI

PREMIUM SPORTSWEAR

STUART BROOKES

RASPBERRY PI

£20 circuit boards

EDEN UPTON

AZURI TECH

Pay as you go power

Simon Garth

RENOVA

COLOUR TOILET PAPER

PAULO MP DE SILVA

MAYRIG RESTAURANT

ARMENIAN CULTURE

ALINE KAMAKIAN

zidisha

P2p lend to FArmers

Julia Jurnia

REDBUS INDIA

Online bus system

PHANINDRA SAMA

Narayana hospitals

AFFORDABLE SURGERY

Dr DAVI SHETTY

Square

Payments ANYWHERE

With China Mobile

Nike+

Digital lifestyle

Gyakasou club

change the game

Change

Why

change the purpose

Change

Why

Change

Why

change the audience

Change

Why

Change

who

change the experience

Change

Why

Change

what

change the business model

Change

Why

Change

how

change the game

Change

Why

Change

who

Change

what

Change

Why

Change

how

What we already know

What we already know

growth

confidence

East

multinational

travel

stagnation

Recession

West

national

virtual

Source: GBTA, Amex

How is business changing?

How is business changing?

More digital

more physical

More volatile

more agile

More Global

more dispersed

More human

more collaborative

More Virtual

more partnered

More creative

more exploratory

More customer

more responsive

More Talent

more empowered

Source: Bain, Fast Company, CIPD

What is the bottom line?

52% op efficiency

32% profitability

30% more sales

27% new products

22% stability

43% new products

40% managing change

32% new markets

32% op efficiency

30% more sales

Source: IBM Consulting 2013

High performers most companies

growth efficiency

What is the bottom line?

Source: McKinsey 2012/IBM 2013

How do businesses grow?

1. Talent

2. Productivity

3. Innovation 1. Efficiency

2. Regulation

3. Customers

1. Innovation

2. Talent

3. Being global

Source: McKinsey 2012/IBM 2013

New innovations New structures

New markets

How do businesses grow?

What matters to who?

Business

• Profitable growth

• Enter new markets

• Innovation

• Agile working

• Efficiency Traveller

• Do better business

• Optimise my time

• Convenience

• Personal choice

• Wellbeing Travel Manager

• Support travellers

• Improved data

• Enforce policies

• Best technologies

• Improved ROI

Travel Company

• Profitable growth

• Deliver service

• Add more value

• Strong relationships

• Best technologies Travel Industry

• Profitable growth

• Deliver service

• Add more value

• Strong relationships

• Best technologies

What matters to who?

So does travel drive growth?

$9.5

increase

revenue

$1

invested

in travel

$2.9

increase

profits

Source: Travel Matters, Oxford Economics 2013

So does travel drive growth?

$9.5

increase

revenue

$1

invested

in travel

$2.9

increase

profits

Source: Travel Matters, Oxford Economics 2013

Better collaboration

New partnerships

Entering new markets

Improved sales

New insights, ideas

Personal development

So does travel drive growth?

Try reframing what we do

Try reframing what we do

traveller

Growth

enable

collaboration

business

manager

efficiency

support

travel

travel

You

Of the travel world

gamechangers

aloft

W hotel at home

starwood

airBNB

Optimising assets

Brian cheskey

zipcars

carshare per minute

Antje danielson

skype

Disruptive models

Niklas Zennstrom

Linkedin

Network partners

Reid hoffman

MovEO

Suitcase scooter

Tamas slezak

Li & Fung

Business ecosystems

Victor li

alibaba

digital marketplace

Jack ma

AIR ASIA

new middle travel

Tony Fernandez

Virgin Galactic

Transforming travel

Richard Branson

Why go for 10%?

When you can have 10x?

“We” can help you get there

“We” can help you achieve more

“We” help you groW faster

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PeterFisk@PeterFisk.com

theGeniusWorks.com

@GeniusWorks