The Future of Business: Gamechangers by Peter Fisk
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THE FUTURE OF BUSINESS Professor Peter Fisk @geniusworks theGeniusWorks.com Baku Finance Summit 2014
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Peter Fisk's keynote at the Baku Finance Summit in Azerbaijan, November 2014 sponsored by Yapi Kredi Bank ... exploring the disruptive innovators in business, and how banks can help them achieve more. More about the new book at www.Gamechangers.pro or for customised keynotes about the changing world of business, contact [email protected]
Transcript of The Future of Business: Gamechangers by Peter Fisk
THE FUTURE OF BUSINESS
Professor Peter Fisk
@geniusworks
theGeniusWorks.com
Baku Finance Summit 2014
CHANGING THE GAME
WORLD CHANGING
BANKS AND INNOVATION
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
Unreal
Crazy
Astounding
Every minute
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Guiyang Circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the worldlives here …
East
Small
West
Big
+genius
ProfitVolume
ImaginationCapability
+genius
CollaborativeIndependent
DisruptingEvolving
Customer
Pull
Relevance
Business
Push
Average
+genius
Every business must change
Speedboats beat
fast and focused
supertankers
The 99 cent business model
Winning in a digital world …
The $900 business model
Digitally enabled real world
We live in a time of
‘awesomeness’
Think different
Intelligence + Imagination
What’s your “tae Kuk”?
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
The customer’s world
+genius+genius© GeniusWorks 2013
The customer agenda
IT support is boring, isn’t it?
For the customer, its an emergency
Time to think bigger
Google <X> Moonshot factory
“Why focus on 10%
… why not 10 x better?”
CHANGING THE GAME
WORLD CHANGING
Don’t just play the game …
Change the game
© Peter Fisk 2013
Gamechangers.pro
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovation
Concept
innovation
Structural
innovation
Process
innovation
Resource
innovation
Financial
innovation
Market
innovation
Customer
innovation
Experience
innovation
Relational
innovation
Pricing
innovation
Channel
innovation
Service
innovation
Product
innovation
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
Change
Whyenabling
Change the game …
collaborative
intelligent
audacious
networked
audacious
intelligent
collaborative
networked
Change
Whyenabling
36 business model innovations
Renova
Sexiest paper
The Flying Car
futurestore … the future of retail
futurehealth … the future of healthcare
futurebank … the future of finance
CHANGING THE GAME
WORLD CHANGING
BANKS AND INNOVATION
BANKS AND INNOVATION
Enabling
people to
do more
Making
people’s
lives better
Helping
businesses
to grow
+genius
+genius
BANKS AND INNOVATION
Enabling
people to
do more
Making
people’s
lives better
Helping
businesses
to grow
BANKS AND INNOVATION
Enabling
people to
do more
Making
people’s
lives better
Helping
businesses
to grow
Inspire
• New insights
• Market data
• Creative inspiration
BANKS AND INNOVATION
Enable
Inspire
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
BANKS AND INNOVATION
Enable
Inspire
Connect• Research, test
• Design, build
• Related services
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
BANKS AND INNOVATION
Enable
Inspire
Connect
Finance• Investment
• Loans and subsidies
• Structure, governance
• Research, test
• Design, build
• Related services
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
BANKS AND INNOVATION
Enable
Inspire
Connect
FinanceSupport• Space, facilities
• Suppliers, resources
• Toolkits, processes
• Investment
• Loans and subsidies
• Structure, governance
• Research, test
• Design, build
• Related services
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
BANKS AND INNOVATION
Enable
Inspire
Connect
Finance
Pivot
Support• Space, facilities
• Suppliers, resources
• Toolkits, processes
• Investment
• Loans and subsidies
• Structure, governance
• Research, test
• Design, build
• Related services
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
• Showcase, promote
• Distribute, license
• Learn and adapt
BANKS AND INNOVATION
Enable
Inspire
Connect
Finance
Grow
Pivot
Support
• A journey shared
• Mentor and friend
• Confide and celebrate
• Space, facilities
• Suppliers, resources
• Toolkits, processes
• Investment
• Loans and subsidies
• Structure, governance
• Research, test
• Design, build
• Related services
• New insights
• Market data
• Creative inspiration
• Specialist knowledge
• Technical expertise
• Business management
• Showcase, promote
• Distribute, license
• Learn and adapt
BANKS AND INNOVATION
Find your space to create a better future
Think like an innovator
Acting
with speed
and agility
Connecting
ideas and
people
Passion to
make life
better
Having an
audacious
attitude
Making
sense of
change
Persisting
to make it
happen© Peter Fisk 2014
Gamechangers.pro
Shaping
your own
future
Be bold
Be brave
Be brilliant
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
ACCELERATING GROWTH … strategy, brand and innovation consulting
www.theGeniusWorks.com
DEVELOPING PEOPLE … seeing things differently, thinking different things
www.theGeniusWorks.com
PETER FISKis a bestselling author, inspirational keynote speaker and expert consultant in helping leaders
to develop innovative strategies for business and brands.
He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s
top ranked business schools, and leads his own company, GeniusWorks, a boutique
consulting firm, helping clients around the world to develop more innovative business and
brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new
business thinkers.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of
the world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now
works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars,
Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think
bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business
Genius” on leadership and strategy, “Customer Genius” on customers and experiences,
“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"
defining what it takes to be Leonardo da Vinci in the 21 Century.
His new book "Gamechangers ... Are you ready to change the world?" is published in late
2014, based on extensive research into the 120 companies who are shaking up markets, and
making sense of how they innovate and win. It explores the challenges of new markets,
changing customers, brand building, digital media, new business models, inspiring
leadership and positive impact.
Peter was described by Business Strategy Journal as "one of the best new business
thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact
workshops. Each one is uniquely designed for the specific audience, their issues and
aspirations. Helping people to find their own space, to be leaders of change - to be bold,
brave and brilliant.
Find out more
Email: [email protected]
Phone: +44 7834483830
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Next Book: www.Gamechangers.pro
