Gamechangers of the CEE by Peter Fisk

Big Ideas for CEE with Peter Fisk

in Bratislava, 18 October 2013

[email protected]

theGeniusWorks.com +genius

Blessus, Warsaw PL

Alior Sync, Warsaw PL

EMT, Tallinn EE

Parra, Kaunas LT

Pipistrel, Ajdovscina SI

Rimac, Sveta Nedejla HR

VodaVoda, Belgrade RS

Mall.cz, Prague CZ

Heavy Eco, Tallinn EE

Lingibli, Bratislava SK

Tandem, Riga, LV

Antro, Oriszentpeter, HU

Enable Talk, Kiev UA

Dacia, Mioveni, RO

Skoda, Mlada Bleslav CZ

Synqera, St Petersburg RU

Instabank, Moscow RU

Petcube, Kiev UA NewsinLevels, Prague CZ

Babochki Cafe, Moscow RU

Aeromobil, Bratislava SK

change the game

Change

Why

change the objective

Change

Why

Change

Why

Purpose

Category

Brand

change the audience

Change

Why

Change

who

Geography

Segment

Relationship

change the experience

Change

Why

Change

what

Product

Application

Experience

change the business

Change

Why

Change

how

Engagement

Business model

Impact

change the game

Change

Why

Change

who

Change

what

Change

Why

Change

how

Purpose

Category

Brand

Geography

Segment

Relationship

Product

Application

Experience

Engagement

Business model

Impact

Aeromobil

Of the travel world Stefan Klein’S

Aeromobil

FLYING CARS

Of the travel world Just for Gen Y, 20-35

Alior sync

Of the travel world Gen Y only, 20-35

Alior sync

Social Mobile 24/7

Babochki Cafe

Of the travel world Free food, free drinks

Babochki Cafe

pay per minute

Blessus clothing

Of the travel world Wear it different ways

Blessus clothing

1 item = 10 options

Dacia with renault

Dacia with renault

‘frugal’ innovation

Of the travel world ‘frugal’ innovation

Dacia with renault

Big in USA for just $6k

Global Pre-pay cards

But How to grow?

Big in estonia …

ENABLE TALK

Giving sign language

ENABLE TALK

Microsoft Imagine 2012

Giving sign language

ENABLE TALK

Of the travel world Alternative Fashion

HEAVY ECO

Made in prison

instabank

Of the travel world Facebook/Foursquare

but not a bank

instabank

LINGIBLI

Easy LANGUAGES

Easy LANGUAGES

LINGIBLI

Learning by qr codes

Mall.cz with P&G

Virtual shopping

Mall.cz with P&G

See, click, buy

Moveo by Antro

Electric scooters

Moveo by Antro

Fold up in your bag

Electric scooters

Moveo by Antro

Of the travel world Eu6000

mobile uber-bank By language skill

News in Levels

Of the travel world Eu6000

mobile uber-bank

EASY TO LEARN AND LIVE

By language skill

News in Levels

Parra

SBa’S “cool” Brand

Of the travel world SBa’S “cool” Brand

Parra

Lead supplier of ikea

PETCUBE

WATCH PETS online

PETCUBE

Go to Kickstarter now

WATCH PETS online

PETCUBE

All-Electric Planes

Pipistrel

Google Green Winner

All-Electric Planes

Pipistrel

electric supercars

RIMAC

Only 88 made, $1M each

electric supercars

RIMAC

Most profit of VW

Skoda

Of the travel world Most profit of VW

Skoda

Co-creating in china

http://www.congmingzhuyi.com/

http://www.congmingzhuyi.com/

Of the travel world Big data to emotions

synqera

Of the travel world Big data to emotions

synqera

Mood-sensing shopping

tandem

Of the travel world Urinal + basin

tandem

Men wash their hands!

Voda voda

Of the travel world Mineral water

Voda voda

Best global design

change the game

Change

Why

change the objective

Change

Why

Change

Why

Purpose

Category

Brand

change the audience

Change

Why

Change

who

Geography

Segment

Relationship

change the experience

Change

Why

Change

what

Product

Application

Experience

change the business

Change

Why

Change

how

Engagement

Business model

Impact

change the game

Change

Why

Change

who

Change

what

Change

Why

Change

how

Purpose

Category

Brand

Geography

Segment

Relationship

Product

Application

Experience

Engagement

Business model

Impact

Blessus, Warsaw PL

Alior Sync, Warsaw PL

EMT, Tallinn EE

Parra, Kaunas LT



VodaVoda, Belgrade RS

Mall.cz, Prague CZ

Heavy Eco, Tallinn EE


Tandem, Riga, LV



Dacia, Mioveni, RO


Synqera, St Petersburg RU

Instabank, Moscow RU

Petcube, Kiev UA NewsinLevels, Prague CZ

Babochki Cafe, Moscow RU









Who’S the BeSt in cee?


aeroMoBil …

the flying cars

Bratislava, slovakia!

Aeromobil

Stefan Klein

Aeromobil

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, social media to sustainable innovation –

bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Next Generation Brands and Business Innovation

and Marketing” … the next book from Peter Fisk including

examples from the CEE will be published in April 2014.

Explore and collaborate with the work in progress at www.NextGenerationBrands.com

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

We develop the right approach for your business, working collaboratively to

achieve your objectives better, faster … We combine a wide range

of processes and tools, insights and ideas, people and partners

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

© GeniusWorks 2013

Business vision Masterclasses Gamechangers

Innovation Business summits Think Different

Brand strategy Customised training New Customer Agenda

Propositions Innovative Leaders Einstein Picasso

Business impact Winning Marketers GenY+SoLoMo=expG

Future

Innolab

Brandlab

optima

fast

Strategic consulting Practical development Inspiring keynotes

Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com

Exploring your biggest challenges and opportunities,

developing smarter strategies and innovative solutions

for implementation and profitable growth. Customised

approaches, built around these proven formats:

Fast, intense process helping executive

teams rethink purpose and strategy in a

fast changing world, and then to refocus

and reinvent the business for the future.

Recent clients: Cinnamon, Vodafone

Accelerated and collaborative three

phase process exploring insights,

designing concepts and delivering

innovative solutions for market success.

Recent clients: Savola Foods, Turkcell

Developing or extending your brand for a

better future, based on purpose and

relevance, differentiation and identity,

experience and effective delivery.

Recent clients: Aeroflot, Philosophy

Developing fresh, distinctive value

propositions for each target audience,

building on the brand to engage

customers and deliver better solutions.

Recent clients: TeliaSonera, Visa Europe

Exploring your biggest challenges and

opportunities, developing smarter

strategies and innovative solutions

implementation and profitable growth.

Recent clients: Microsoft, Pinar

Developing people to think different and act smarter in

the new business world, from summits and seminars, to

practical workshops and retreats, the content and

experience is designed around your people:

Inspiring, practical and stretching 1-2 day

seminars on future strategy and brands,

marketing and innovation applied to your

business issues and sector opportunities.

Recent clients: BNP Paribas, Skanska

Bringing your people together to rethink

and refocus their priorities and direction.

Designing and facilitating the format and

content to energise, connect and enable.

Recent clients: Hershey’s, Time Warner

Working with you to design better

programmes from 40+ modules, based on

team and personal capabilities and

priorities, qualifications and real impact.

Recent clients: Coca Cola, Eczacibasi

From 2d to 4d: command and control to

connecting and collaborating, catalysing

and creating, amplifying potential to

deliver business and market leadership.

Recent clients: Coty Beauty, Lastminute

Customer champions, business

innovators, growth drivers … how to

drive and align the business, and deliver

more business and market impact.

Recent clients: Nestle, Standard Life

Alibaba to Zidisha, Ashmei to ZaoZao, the next generation

of brands are shaping markets with new ideas and tools.

What does it take to compete, innovate and win in these

new markets? Example themes for keynote speeches:

How to shape your market in your own

vision, not live in the shadow of others.

How to innovate from the future back,

then win now forward. What is the future

of health, retail, travel and your world?

Steve Jobs was a genius and a geek, who

defied the rules of business to create new

markets, and phenomenal results. How

can you apply the magic of Apple to your

business, and Steve to your leadership?

What do post-crisis, digitally enabled,

globally influenced customers really

want? Connecting insights and trends, to

explore how you can do more for your

customers, and outthink the competition.

How to combine the analytical precision

and disruptive imagination of your left

and right brain to think bigger, simplify

complexity, shape the future, innovate

smarter, and make better decisions.

Young people, social media, mobile

marketing … connecting digital and

physical worlds, networks and content,

viral storytelling and target promotions

to deliver faster, exponential growth.

myworld

+genius

Peter Fisk is a business and brand innovation expert.

He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

He was recently described by Business Strategy Review as “one of the best new business thinkers” and

is in demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red

Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.NextGenerationBrands.com

+genius

Gamechangers of the CEE by Peter Fisk

Business

Transcript of Gamechangers of the CEE by Peter Fisk