Fireside ChatWith Volvo Construction Equipment

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Digital experience

Source: eConsultancy Report (2019)

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Marco trends – B2B

IoT

63% of manufacturers

believes that IoT will

increase profitability over 5

years. They are planning to

invest $267B by 2020. *1

Supply Chain

Reinvention

Shifting from

B2B to B2C (CX)

Own the brand and control

pricing.

B2C model allows data

collection. *1

Customer expectations

changed. They want that

same 5 p.m.-to-9 p.m. at-

home exp in their 9-to-5

workplace environment *2

Talent

As manufacturers

increasingly rely on

technology, their need to

hire tech-savvy employees

is increasing. 44% of survey

responds find it hard to

retain talent due to

inspiring culture. *2

Big Data

By using Smart Factory and

Digital Supply Chain,

manufacturers can expect

efficiency gain of 4.1%

annually and revenue

improvement of 2.9% *2

Source: Hitachi Solutions (*1) and PWC (*2)

IoT is getting more data.

Data are the language of

innovation. 55% of the

leaders will invest in Big

Data while 27% of the

Laggards will do so. *2

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Understanding your customers

Missions/Challenges:

❑ Want to provide personalised content to

mother depending on the stage of their baby.

Improve engagement.

Solution

❑ Sitecore Experience Platform with

Personalisation

❑ Customer insight from Experience Profile

Benefits

❑ Average monthly rebuy growth of 140%

❑ 28% of new mothers downloaded the App

❑ Membership signups increases by 205%

https://www.sitecore.com/customers/xccelerate-danone-nutricia

Jefferson Wong

Global Director – Process & IT

(Innovation and Digital Strategy)

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Nurturing the interactions

1.

2.

3.

4.

Acquisition

Engagement

Consideration

Conversion

5. Do follow up campaign,

marketing automation and

personalised content to get

business from repeating

customers

5.

Offline / Distributors /

Ecosystems

Re-engage

drop off

Q & A