Facebook for Community Building

Social Media Boot Camp for Educators 2012-13

Agenda

• What is COMMUNITY?• From Hubs to Networks• Ladder of Engagement• 5 Facebook strategies

What is Community?

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Network Weaver Roles

Connector Catalyst

Connects people. Gets network building started.

Build social culture.

Connector Catalyst

Connects people. Gets network building started.

Build social culture.

Network Facilitator

Helps convene people to set up a more explicit and focused

network.

Network Facilitator

Helps convene people to set up a more explicit and focused

network.

Self-Organized Project Coordinator

Helps coordinate self-organized projects.

Self-Organized Project Coordinator

Helps coordinate self-organized projects.

Network Guardian

Helps put in place systems for networks: communications,

training, support, etc.

Network Guardian

Helps put in place systems for networks: communications,

training, support, etc.

Ladder of Engagement

Attention

Like the Page and/or joins the Group

Sees posts in newsfeed regularly…

And reads them!

Fan

Like posts

Comments now and then when moved

Takes interest in content shared by the page

Weaver

Uses FB as a platform for connecting people and providing value

Proactively thinks to engage and contribute.

Contributor

Regularly comments

Identifies as a participant on the page or group

Is no longer “shy” and speaks up

INFORMATIONAL SOCIAL/COMMUNAL

Connecting & Deepening5 Facebook Strategies

1. Ask questions & crowdsource2. Tag people in posts, photos and/or

comments3. Be a social storyteller4. Be responsive and generous5. Put yourself out there to model openness

#1

Ask Questions!

Temple BethAbraham,Tarrytown, NY

Ask Questions!

Congregation Beth Israel, San Diego

#2

Tagging!

Tagging!

Tagging + Crowdsourcing!

#3 BE A SOCIAL

STORYTELLER

#4: BE RESPONSIVE & GENEROUS

PUT YOURSELFOUT THERE

Gabby as Temple Sinai of Oakland Staff.

Putting it all together….

Q&A Discussion

Your examples?