Building Your Brand on Facebook
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Transcript of Building Your Brand on Facebook
Growing YOUR brand onFacebook
Presented by:Lance Rios
President/Founder of Being Latino, Inc.
Index
• Ch. 1 – Establishing your brand• Ch. 2 – Growing your brand• Ch. 3 – Getting the conversation started
Establishing your brand
• Starting off, you have to make sure that your Facebook fan page SCREAMS your brand.
• You can make your page SCREAM your brand by finding the answer to 5 questions.
Question #1
• QUESTION #1: What sets YOUR brand apart from everyone else?
Question #2
• QUESTION #2: How often do we update?
Question #3
• QUESTION #3. What have you done well in the digital space?
Question #4
• QUESTION #4. Which type of content will be most likely to go viral?
Question #5
• QUESTION #5. How do we personalize this brand?
Growing Your Brand
• Follow 5 steps and you can experiment a significant amount of traffic increase.
Step #1
• Make sure your page looks GOOD.
Step #2
• Invite YOUR friends then get YOUR friends to invite THEIR friends.
Step #3
• ENGAGE ENGAGE ENGAGE!
Step #4
• Have on-the-ground events
Step #5
• Coupons
Getting the Conversation Started
• The whole purpose of having a fan page is to get people talking on YOUR page and about YOUR product.
• 5 Steps to engaging fans.
Step #1 • ASK. LISTEN.
Step #2
• ENGAGE ENGAGE ENGAGE!
Step #3
• Do NOT try to directly sell products. Give useful content. Content is KING.
Step #4
• Do NOT be afraid to put yourself out there.
Step #5
• Consistency is key.
By following these steps
• You’ll be on your way. These steps will allow you the opportunity to truly grow and will put YOUR brand ahead of the pack.