Facebook Community-Building (Malaysia)

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© Digital Vidya www.digitalvidya.com

Social Media for Business

Workshop

Execution Framework on Facebook

http://www.omlogic.com/

http://www.digitalvidya.com/


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# of Fans: Currency for Success!




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Facebook Edge Rank




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Framework Execution Framework




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Publish

Engage

Measure

Publish Content/Applications, engage people around it &

measure your success in your SM objectives




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Engagement

Key to Success on Facebook!




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What causes Engagement?




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Humor




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Debate <|>




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Breaking News!




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Crowdsourcing




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Questions ?




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Sensationalism




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Challenges




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Text vs Rich Media




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Participate as a Peer!

Be Social ∞




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© Digital Vidya

Facebook Applications


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© Digital Vidya

20K+ votes in a month campaign, 50 % spurt in Normaderm sales

Apps: Contest, Sweepstakes, Giveaways


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© Digital Vidya

Facebook Open Graph App


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© Digital Vidya

Facebook Open Graph Apps


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How does it really work?




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■ In 2 months, 9 Millions

People added App to there

Timeline

■ 6 Million Facebook Visitors

everyday

■ 2 Million Stories Published

back on Facebok everyday!

Dailymotion – Case Study




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Publishing Guidelines




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Content is still the King

It’s the seed all your conversations

grow from.

Content easily accounts for more

than 80% of Social Media effort

Do not take content lightly




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Maintain a Publishing Pipeline

Tap Content

Sources

Keep Content Inventory

Publish as per Schedule

Examples: blogs, search engines,

content curators etc

Stick to a frequency &

schedule

Don’t create content on

a daily basis

Maintain a Publishing Pipeline




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Publish as per guidelines

You must not notify winners through

Facebook, such as through Facebook

messages, chat, or posts on profiles

(timelines) or Pages.

https://www.facebook.com/promotions_guidelines.php




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Personalize your content




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Scalable Content is the Key!

Mon Tue Wed Thur Fri Sat Sun

Poll Quiz Exercise Case Study Puzzle Humor Article

Contests

Festive Occasions

News/Announcements




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How to measure Success?




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■ Total Fans (Likes)□ Misleading (Evaluate Engagement)

■ People talking about this□ (Evaluate %age contribution from new fans )

Page Metrics




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Evaluate Facebook Pages




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© Digital Vidya

Using Demographics for optimization

Fans

Reach

Talking about us


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© Digital Vidya

Post Engagement


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Facebook Ads




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© Digital Vidya

Facebook Ad types


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© Digital Vidya

Sponsored Story Ad


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© Digital Vidya

Thank You!


Facebook Community-Building (Malaysia)

Education

Transcript of Facebook Community-Building (Malaysia)