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Building a Donor Community on Facebook
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FACEBOOK FUNDRAISING For Non-Profits 1
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Mandi Frishman, Product & Marketing Intelligence Manager, Make Me Social Mandi has managed social media promotion for companies in the finance, manufacturing, hospitality, education, and retail industries. She uses research, persona analysis and data to create strategies that drive measurable results. In this session, she discussed how to build a community of supporters on Facebook and us Facebook analytics to improve communications and audience engagement.
Transcript of Building a Donor Community on Facebook
FACEBOOK FUNDRAISING
For Non-Profits
1
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OVERVIEW:
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INTRODUCTION
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It’s Not About “Facebook”
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Why is Storytelling Important on Facebook?
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The Tools
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PAUSE FOR REVIEW
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Facebook is NOT an Island
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1. Examine Your Audience
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Build Everything Around:
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2. Look Professional & Trustworthy
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2. Look Professional & Trustworthy
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Cover Photos & Profile Pictures
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3. Plan Your Story
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Find the Stories
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Internal Stories
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Community Stories
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PAUSE FOR REVIEW
Facebook Funnel
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Edge Rank
Insights
Data
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Content Best Practices, 1 of 3
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Content Best Practices, 1 of 3
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Content Best Practices, 2 of 3
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High Resolution, 403x403 Pixels
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Content Best Practices, 3 of 3
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PAUSE FOR REVIEW
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Empower, Ask, Thank
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Get Creative
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PAUSE FOR REVIEW
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