Viral Marketing and Advertising Strategies For

Facebook

Social Media Networking What is all the chirping about and

why should you join in with the chorus?

What Is Social Networking?

Social networking is a wonderful tool that will enable you to get connect to thousands of people, virtually overnight.

DEFINITION: It is the joining together of individuals into specific groups, often times with similar interests.

To put it in simpler terms…if you were a member of any club in high school you were involved in a form of social networking. However, today it is largely done online.

What Is Social Networking?

Today social media networking is mostly done on websites known as social media sites. They basically act as an online community of internet users and often times revolve around specific interests.

For instance, Assurance I.O.O.’s and Customers can connect through their common interest in Assurance Inc.

Facebook was launched in 2004. In July 2010 they reached 500,000,000 active users.

The Largest Social Networking Site

Facebook is the largest and most popular social network with over 530,000,000 million active

users.Demographics provided by the site (i.e. Male,

Female, Age, Location) allow companies to have a better understanding of their target audience.

Facebook is a great way to create a profile page, and enhance your web presence. It is also the most powerful prospect generating tool at your disposal.

The Largest Social Networking Site

There are more than 3,500,000 billion pieces of content (links, news stories, note posts, etc.) shared each week.

Purpose-built or “target group” Facebook pages have created more than 5,300,000,000 billion fans.

More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month.

Interaction and Communication

Building your business with Facebook is about interaction. Advertising opportunities are available, but even then the key is to communicate with your prospects and potential customers.

Interaction and communication begins with developing a social network or “friends list.” People are more likely to trust a friends recommendation than they are an ad.

Interaction and Communication

Building your business with Facebook is about interaction. Advertising opportunities are available, but even then the key is to communicate with your prospects and potential customers.

Interaction and communication begins with developing a social network or “friends list.” People are more likely to trust a friends recommendation than they are an ad.

Facebook helps you connect andshare with people in your life.

Your Goal

Facebook will help you connect with customers and potential business partners.

Spread the word about your Assurance business, and increase your credibility.

Establish relationships or re-connect with friends, family co-workers, classmates, etc.

Generate interest in what you are “doing” for a living so that other people will want what you can give them.

Social Media Is All About

CONTENT DELIVERY: Putting the word out there.

CONTENT VISIBILITY: Generate interest and allow people to see what you are doing.

CONTENT VIRALTY: Broadcasting the word to everyone and duplicating your efforts so that it “virally” spreads throughout the social networks.

The Demographics

56.7% Female43.3% Male24.9% Ages 25 to 3417.8% Ages 35 to 4458.4% Have Some College

Education14% Non-White34% Executives, Professionals, etc.12% Fulltime Students12% Have children under 16 yrs.

old

In 2009, 35 to 54 year old users experienced a276% growth rate. This the fastest growing

segment and it is doubling every 6 months. *Source: eMarketer: Social Networks Five Consumer Trends for 2009 February 2009

The Demographics

Your target audience is uses Facebook! There will be an estimated 44% more social network users in 2013 than in 2008.

Consumers are increasingly relying on social networks to get product related information.

Two-way conversation – The old model of the one-way conversations is over. Customers want to be part of the dialogue, so make sure you’re listening.

What This Means For You

Word of Mouth will always be the best form ofadvertising for your organization because friends trust and take advice from other friends.

But social media has drastically changed the definition of who your “friends” are.

There Is No Silver Bullet

The key to successful use of social networking is to be consistent. Use your time wisely. This may mean a few hours less “farmville” time.

Be observant to your friends profile updates and engage them in conversation. They generally will only talk about 3 things. The weather. What’s happening. How rotten things are.