Pandora Confidential

Enhancing Your Employee Experience & Strengthening Your Employer Brand

MARTA RIGGINS9/7/16

Pandora Confidential

Hi, I’m Marta!

@mrsriggins

music, family, eating, travel, volunteering, cats

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WE BUILT THIS CITY ON ROCK AND ROLL

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Elevating Employer Brand Strategy

Help the company recognize that our employer brand is just as important as our consumer brand

Elevate Employer Brand Strategy:- Tell the story of Pandora, the company- Infuse music and personalization into all aspects recruiting and employee

experience - Lead with experience first – from social media, to job posting, to events

(Show them, don’t just tell them)- Invest in employee experience - Diversity is not an “and”- Experiment, fail, succeed, repeat

Pandora Confidential

Employee Experience = Employment Brand

Pandora Confidential

Life at Pandora –LinkedIn

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Life at Pandora – Job Posting (LinkedIn)

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Life at Pandora – Experiential

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Life at Pandora – Pandora.com/careers

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LET’S STAY TOGETHER

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The Writing is on the Wall

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Building a Culture of Inclusiveness

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EVERYBODY HANDS GO UP

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- Create An Employment Brand Strategy- Define Your Companies Employee Experience & Culture - Get Good at Storytelling - If at First You Don’t Success, Pick Yourself Up and Try Again - Measure ROI

Takeaways

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ROI is key to securing confidence, buy-in and securing additional budget - Get the most bang for you buck, buy like a marketer- Work with Comms team to amplify company storytelling and help with

candidate perception- LI Engagement Data- Employee Survey Data- Find ROI in untraditional places (events, social media, press articles, awards etc.)- Demonstrate ROI beyond your department –positive employer brand uplifts

consumer and client brand sentiment

ABM…Always Be Measuring

Pandora Confidential

QUESTIONS?