Employer Branding Journey: Pandora's Story [webcast]
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Transcript of Employer Branding Journey: Pandora's Story [webcast]
Pandora Confidential
Enhancing Your Employee Experience & Strengthening Your Employer Brand
MARTA RIGGINS9/7/16
Pandora Confidential
Hi, I’m Marta!
@mrsriggins
music, family, eating, travel, volunteering, cats
Pandora ConfidentialPandora Confidential
WE BUILT THIS CITY ON ROCK AND ROLL
Pandora ConfidentialPandora Confidential
Elevating Employer Brand Strategy
Help the company recognize that our employer brand is just as important as our consumer brand
Elevate Employer Brand Strategy:- Tell the story of Pandora, the company- Infuse music and personalization into all aspects recruiting and employee
experience - Lead with experience first – from social media, to job posting, to events
(Show them, don’t just tell them)- Invest in employee experience - Diversity is not an “and”- Experiment, fail, succeed, repeat
Pandora Confidential
Employee Experience = Employment Brand
Pandora Confidential
Life at Pandora –LinkedIn
Pandora Confidential
Life at Pandora – Job Posting (LinkedIn)
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Life at Pandora – Experiential
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Life at Pandora – Pandora.com/careers
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LET’S STAY TOGETHER
10
Pandora Confidential
The Writing is on the Wall
Pandora Confidential
Building a Culture of Inclusiveness
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EVERYBODY HANDS GO UP
Pandora ConfidentialPandora Confidential Source Information
- Create An Employment Brand Strategy- Define Your Companies Employee Experience & Culture - Get Good at Storytelling - If at First You Don’t Success, Pick Yourself Up and Try Again - Measure ROI
Takeaways
Pandora ConfidentialPandora Confidential Source Information
ROI is key to securing confidence, buy-in and securing additional budget - Get the most bang for you buck, buy like a marketer- Work with Comms team to amplify company storytelling and help with
candidate perception- LI Engagement Data- Employee Survey Data- Find ROI in untraditional places (events, social media, press articles, awards etc.)- Demonstrate ROI beyond your department –positive employer brand uplifts
consumer and client brand sentiment
ABM…Always Be Measuring
Pandora Confidential
QUESTIONS?