Discover how branding and marketing can help you drive more business [webcast]
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Transcript of Discover how branding and marketing can help you drive more business [webcast]
Need A Brand Boost?How to stand out amongst over 18,000 staffing firms
Theresa GschwandtnerMedia Account ManagerNAMER Staffing
2
Members that engage with your brand are
81% more likely to respond to your InMail2
29% more likely to apply to an open job2
1 LinkedIn Global Staffing Trends Report 20172 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page, viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
#1Challenge for staffing firms in 2017 is the
competition for talent
82%Of staffing leaders
agree that investing in their firm’s brand generates new
business
74%Staffing firms believe LinkedIn is the best channel to puilt a
recruitment firm’s brand
Branding - why does it matter?
INTRODUCING THE NEW
LinkedIn Company Pages
Updated look-and-feel Making it much easier for you to tell your brand’s story
A dedicated admin experienceEasier editing and page management experience, including in-line editing
Measure impactRedesigned analytics dashboard makes it easier to monitor page engagement and improve performance
will help members conveniently discover and engage with brands
New layout
Cover image
Company tagline
Dedicated admin experience makes it easier to edit and manage the Company Page
You can now preview changes before publishing
“Updates” now has its own tab in the admin view
New in-line edit experience
helps admins find most important features
More intuitive navigation
Easily toggle between viewing updates you’ve posted to your page and Direct Sponsored Content*
More options to manage your posts
* To learn more about Direct Sponsored Content, visit our LinkedIn Help Center.
Enhanced analytics dashboard
Measure visitor growth and frequency; understand the demographics of talent you attract
Measure impact on job engagement and pipeline
Best in Class Examples
New page layout without enhanced view
Jobs tab enables to showcase relevant opportunities
Enhanced page adds rich content, customized experience
©2015 LinkedIn Corporation. All Rights Reserved.
Custom Views Structure
Custom View by Company Need
Custom View by Company Need
Custom View by Industry
Custom View by Geo
©2015 LinkedIn Corporation. All Rights Reserved.
Showcasing Your Talent
Showcasing Your Employees: Executive Team
Showcasing Your Employees: Industry Specific
Showcasing Your Employees: Geo based
©2015 LinkedIn Corporation. All Rights Reserved.
Turn Your Employees Into Thought Leaders
Winter Wyman speaks to all their target audiences
Thought Leadership: Client, Internal, Candidate
Local, customized employee perspectives position Hays’ employees as thought leaders
Thought Leadership: By Geo
Industry specific thought leadership by Network Marketing
Thought Leadership: By Industry
Besides helping you to stand out of 18k staffing companies on LinkedIn, charter customers have seen a significant
increase in performance of their LinkedIn investment
+175%
+60%
Increase in Job Views
Increase in Unique Page Views
Next Steps
Additional Resources Company Page Deep Dive for Admins
The Next Generation of LinkedIn Career Pages
New Career Page Look Book
Career Page Makeover in 3 Steps
Career Page Checklist
Questions Please reach out to your LinkedIn representative and feel free to reference this webinar