Email marketing by Andrew Knowles

Blaze a trail through the email marketing jungle

Andrew KnowlesKM4B - 24 October 2013

@andrew_writer

Email marketing by Andrew Knowles

Today’s marketing landscape

Email marketing by Andrew Knowles

How marketers are spending their budgets in 2013

54% will increase marketing budget

71% will increase digital marketing budget

Source: Responsys & Econsultancy

Email marketing by Andrew Knowles

Return on Investment

66% of in-house marketers say email offers ‘excellent’ or ‘good’ ROIOnly SEO comes higher (75%)

Source: Adestra & Econsultancy

Email marketing by Andrew Knowles

Email marketing options

Email marketing by Andrew Knowles

MailChimp

Email marketing by Andrew Knowles

How to create a mailing list

• Offer something in exchange• Sign up from your website• Email footer• Use social media • Always get permission

Email marketing by Andrew Knowles

Before you send an email…

…decide what action you want the recipient to take.

Email marketing by Andrew Knowles

Email marketing by Andrew Knowles

Different types of email

• Welcome message to new subscribers• Birthday special offer• New product news• Special offer • A unique message for your readers• Newsletter

Email marketing by Andrew Knowles

Learn more at “How to win new business through email marketing with Mailchimp”30 October at Kingston Maurward

Cost £35

Andrew Knowles@andrew_writer