Zero  to  Sixty  Recrui.ng  Excellence  Style    

Brad  Cook  Global  VP  Talent  Acquisi.on  ERE  Innova.on  Summit  2012  

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It’s About How You Think.

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Big dollars, big brand, lots of resources.

Few dollars, no brand, no process or systems and limited resources.

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STRATEGY

EXECUTION

TAM VISION

Attract and hire the best people into Informatica to enable $1B business growth

Known as destination employer for SW industry by attracting the top global talent Deliver outstanding quality candidates that can be selected, interviewed and hired in a consistent, timely manner Establish consistent global recruiting processes Define measurable, actionable results that support our business partners hiring needs

•  Branding & Candidate Attraction

•  Operational Efficiency

•  Global Sourcing & Pipeline

•  Global Metrics

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EXECUTION STRATEGY VISION

People | Process | Systems | Measures

MANAGE YOUR VSE

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Strategic Differentiators

Competitive Advantage

Employer of Choice

Branding

Operational Excellence

Crowd Sourcing Market

Intelligence

Candidate Experience

Technology Enablement

Candidate Relationship Management

Talent Acquisition

Transformation

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What do I have to work with?

What can I leverage? Are the basics in place?

Can I measure success?

How conservative is my organization?

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Candidate Relationship Management (CRM)

Talent  Acquisi.on  Strategy    

Seamless, Comprehensive Process

Constant Contact Push Technology

Prescreened Candidates

Pool of Key Talent

Search Capabilities

Requisition

Inputs

Interview Scheduling

Offer and On boarding

Manager Candidate

Search

External Source Internal Source Referrals

Job Boards Diversity Events

Aggressive Sourcing

Web 2.0 Talent Communities

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Founda.onal  Elements  

Process  

Systems  

People  Metrics

& Branding

•  Operational ATS •  Recruiter Discipline

•  Talent Intelligence Mapping

•  Pipeline Tools & Systems

•  Social Media

•  Global Talent Communities

•  Global Metrics Scorecards

•  Compelling Job Descriptions

•  Source of candidate metrics

•  SEO everywhere

•  Sexy career site •  Strategic PPC

•  CRM System

•  Employee Referrals

•  Process improvement discipline

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Recruitment  Technology  /  Systems  

•  Metrics  Repor-ng  •  Talent  Community  •  Job  Descrip-ons  &  Job  Titles  •  Social  Networks  •  Everything  is  SEO  enabled  

SEO  Op.mized  Recrui.ng  PlaLorm  

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CRM is

next

Candidate Marketing

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Real time metrics on web site traffic

Talent Community membership and more…

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Your employer brand helps you to be noticed, to stand out in the crowd. Its not a nice to have it’s a MUST have

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Your brand needs to be clear, compelling, differentiating and measurable. A promise that your potential employees and all your other stakeholders care about.  

Big Data. Big Difference. Big Purpose.

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Employer  Brand  &  Market  Percep.on  

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At the beginning…

Our  Careers    Gateway  Journey  

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Three months in…

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One year later.

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Opera.onal  –  “iza.on”  

End  to  End  Process  Streamlining    

 

 TA  Ops  

   

Dedicated  Recrui-ng  

 Global  Sourcing  

 

Candidate  Experience  

Global  Research  

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Establishing  disciplines  that  are  scalable,  repeatable,  efficient  and  effec.ve  enables  you  to  grow,  stretch  and  innovate.  

Scale. Stretch. Innovate.

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•  Avature  CRM  

•  Talent  Community  Marke.ng  

•  Search  Engine  Marke.ng  

•  Streamline  Processes  

•  Website  Re-­‐design  

•  Global  Manager  Hiring  Training  

•  Formal  Global  College  Program  

TA Next

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Take  Away  

Strategic  Crowd  Sourcing  

Direct    Passive  Outreach  Approach  

Rela.onship  Building  

Compe.tor  Mapping  

Social  Media  &  Branding  

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Remember This Key Take Away: CRABS

C Competitor Mapping

R Relationship Building

A Approach Directly

B Branding & Social Media

S Strategic Sourcing

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VISION without action is a dream.

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VISION without action is a dream.

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ACTION without vision is passing the time.

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ACTION without vision is passing the time.

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ACTION with VISION is making a positive difference.

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ACTION with VISION is making a positive difference.

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What’s  on  Your  Mind…  

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