Driving Innovation in a Borderless Recruiting World
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Zero to Sixty Recrui.ng Excellence Style Brad Cook Global VP Talent Acquisi.on ERE Innova.on Summit 2012
description
Presentation from the Recruiting Innovation Summit 2012 in Mountainview, CA, presented by Brad Cook.
Transcript of Driving Innovation in a Borderless Recruiting World
Zero to Sixty Recrui.ng Excellence Style
Brad Cook Global VP Talent Acquisi.on ERE Innova.on Summit 2012
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It’s About How You Think.
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Big dollars, big brand, lots of resources.
Few dollars, no brand, no process or systems and limited resources.
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STRATEGY
EXECUTION
TAM VISION
Attract and hire the best people into Informatica to enable $1B business growth
Known as destination employer for SW industry by attracting the top global talent Deliver outstanding quality candidates that can be selected, interviewed and hired in a consistent, timely manner Establish consistent global recruiting processes Define measurable, actionable results that support our business partners hiring needs
• Branding & Candidate Attraction
• Operational Efficiency
• Global Sourcing & Pipeline
• Global Metrics
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EXECUTION STRATEGY VISION
People | Process | Systems | Measures
MANAGE YOUR VSE
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Strategic Differentiators
Competitive Advantage
Employer of Choice
Branding
Operational Excellence
Crowd Sourcing Market
Intelligence
Candidate Experience
Technology Enablement
Candidate Relationship Management
Talent Acquisition
Transformation
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What do I have to work with?
What can I leverage? Are the basics in place?
Can I measure success?
How conservative is my organization?
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Candidate Relationship Management (CRM)
Talent Acquisi.on Strategy
Seamless, Comprehensive Process
Constant Contact Push Technology
Prescreened Candidates
Pool of Key Talent
Search Capabilities
Requisition
Inputs
Interview Scheduling
Offer and On boarding
Manager Candidate
Search
External Source Internal Source Referrals
Job Boards Diversity Events
Aggressive Sourcing
Web 2.0 Talent Communities
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Founda.onal Elements
Process
Systems
People Metrics
& Branding
• Operational ATS • Recruiter Discipline
• Talent Intelligence Mapping
• Pipeline Tools & Systems
• Social Media
• Global Talent Communities
• Global Metrics Scorecards
• Compelling Job Descriptions
• Source of candidate metrics
• SEO everywhere
• Sexy career site • Strategic PPC
• CRM System
• Employee Referrals
• Process improvement discipline
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Recruitment Technology / Systems
• Metrics Repor-ng • Talent Community • Job Descrip-ons & Job Titles • Social Networks • Everything is SEO enabled
SEO Op.mized Recrui.ng PlaLorm
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CRM is
next
Candidate Marketing
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Real time metrics on web site traffic
Talent Community membership and more…
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Your employer brand helps you to be noticed, to stand out in the crowd. Its not a nice to have it’s a MUST have
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Your brand needs to be clear, compelling, differentiating and measurable. A promise that your potential employees and all your other stakeholders care about.
Big Data. Big Difference. Big Purpose.
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Employer Brand & Market Percep.on
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At the beginning…
Our Careers Gateway Journey
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Three months in…
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One year later.
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Opera.onal – “iza.on”
End to End Process Streamlining
TA Ops
Dedicated Recrui-ng
Global Sourcing
Candidate Experience
Global Research
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Establishing disciplines that are scalable, repeatable, efficient and effec.ve enables you to grow, stretch and innovate.
Scale. Stretch. Innovate.
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• Avature CRM
• Talent Community Marke.ng
• Search Engine Marke.ng
• Streamline Processes
• Website Re-‐design
• Global Manager Hiring Training
• Formal Global College Program
TA Next
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Take Away
Strategic Crowd Sourcing
Direct Passive Outreach Approach
Rela.onship Building
Compe.tor Mapping
Social Media & Branding
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Remember This Key Take Away: CRABS
C Competitor Mapping
R Relationship Building
A Approach Directly
B Branding & Social Media
S Strategic Sourcing
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VISION without action is a dream.
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VISION without action is a dream.
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ACTION without vision is passing the time.
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ACTION without vision is passing the time.
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ACTION with VISION is making a positive difference.
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ACTION with VISION is making a positive difference.
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What’s on Your Mind…
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