The Social CPI

www.kylelacy.com

@kyleplacy

Session 1 : The Strategy

• Social Media Introduction• 7 Steps to Building an Online

Relationship• Getting the Most Out of Social Media• 5 Ways to Combine Social with

Traditional• Productivity in Social Media

Session 2 : The Tools

• Explaining the Blog• What is this BookFace or Facebook?• Tweet away with Twitter• Are you Linked with LinkedIN?• Driving Leads through Twitter and

Facebook

Customers are people first.

And buyerssecond.

What do people thrive on?

44%

Why is integration important?

The online technologies and practices that people

use to share opinions, insights, experiences, and

perspectives with each other.

BlogsSocial Networking

WikisPodcasts

Online Video

The Transition of Marketing

Communication

How do we utilize the future of

communication?

Customers are people first.

7 Steps To BuildingOnline Relationships

be authentic

Be Authentic

• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do

BREAK

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTechnology

Monitoring

• The Importance of Listening

• Custom Reputation Management

• Google Alerts

–http://www.google.com/alerts

Objectives

• Establish the Rules

• Why are you applying social media?

Strategy

• Time Productivity

• Management of Profiles

• Where are you driving the user?

• Content. Content. Content.

Technology

• What technology are you using?

• What technology are they using?

• What technology are your employees using?

What is a blog?

Injecting traditional

content with

social media

5 Ways to Combine

Activity

1.Social Media andEmail

Google Feedburner

EmailSignature

2.Social MediaandEvents

Eventbrite

3.MarketingResearch

4.TraditionalNetworking

5.LeadGeneration

BREAK

1. Beware of the Addiction

2. Commit Yourself3. 4-Touch Point

Model4. Tools & Tips

The Dreaded Facebook DING

4-TouchPoint Model

Questions?

• Successful Habit• Time Management• Google Calendar

–www.google.com/calendar

Time Management

• Create separate folders• 2 Email Accounts

– Brand Monitoring– Business Account

• Check social media folders twice

Organize the Email

www.Ping.fmwww.twittermail.co

mwww.idictate.com

Lunch

What is a blog?

What is a blog?

A place to share stories and establish trust.

Insert picture of CPI Blog

• Writing good content is key–Don’t think too hard. React.–Authenticity

• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience

Content! Content! Content!

• Email to Contacts the news about the blog

• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release

• Talk it Up!

Launch Your Blog or Post

Activity

Break

What is Facebook?

5 Tips to Marketing on Facebook

#1: Your Profile

• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery

#2: Client Connection

• Encourage current and past clients to connect with you

• Search for current and past clients using your email database

• Marketing Material Integration

#3: The FanPage

• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment

• House Photos• Twitter• Events

#3.5: More Fan Page

• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course

#5: Events

• Upload Photos and videos of past showings

• Invite Your Email Contacts

• Encourage “Invite your friend link”

• The Power of the Share

#6: Facebook Ads

• Segment ads based on age, birthday, gender, and other demographic data

• Most importantly: REGION BASED

• Pay-per-click

What is Twitter?

http://www.twitter.com

Micro-blogging service that enables its users to send and

read other users’ updates known as tweets.

CocktailParty

35-49 Represent 42% of Twitter

Users

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and delivered to other users who have subscribed

to them (followers)

@

RT

#

TweetUp

Tiny.Url

Profile

Background

• Give Additional Connection Points

• Picture or Logo• Give a 140-160 Description of

Yourself or Company

Name – Bio - Web

• Brief Keyword Rich Bio• Give a 140-160 Description of

Yourself or Company• Location• Website

Lists

Email

Search

http://search.twitter.com

FriendsEnemies

• Start by following your friends• Watch the conversation and

follow their friends• Follow industry leaders

TweetDeck

www.tweetdeck.com

Desktop Application for Twitter Management

Hootsuite

www.hootsuite.com

Web Based Application for Twitter Management

A business oriented social networking site

Mainly used for professional networking and has over 48 million registered users

in 170 industries

#1a: Your Profile

• Upload a GOOD Photo

• 100% Completion

• Use Email address as your last name

• Keyword out your profile

• Integrate! Link Your Blog

#1b: Profile

Show all your affiliations in your profile – your past companies, educational

institutions, and activities

#2: Uploading Contacts

Current Contacts

Past and Present Colleagues

Classmates

#3: Recommendations

• Recommend first

• Ask. Ask. Ask.– Use custom invite text

• Actually do it.

#4: Groups

• Join Groups (not too many) and Participate.

• Meet People Through Group Discussion

• Ask Questions

• Consider Creating Your Own Group

#5a: Events

#5b: Events

4 Ways Events are Discovered

• Activity of Connections attending event

• Promotion through a Group

• Sharing or Recommending the Event

• Event Search

#6 Status Updates

Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all

who made it a success! 3 months ago 

4 Ways Events are Discovered

• Activity of Connections attending event

• Promotion through a Group

• Sharing or Recommending the Event

• Event Search

#7 Applications

Blog Link

Reading List by Amazon

Events

Tweet

#8 Networking for a Job or a Lead

#9 Search

Strategic Partners

#10 Lead Generation

The power is in the introduction from your second degree

http://www.facebook.com

#1Where You At?

Searching Based on Location

#2Talk to Me Like You

Love MePersonal Messaging

#3Common Interest

Group Domination

#4Using Friend Lists

#5Sniping Competitor’s

Fan Pages

Bonus:Importing that Email

Twitter

#1Stalking with Twitter

Search

http://search.twitter.com

#2Tracking Twitter Search

#3The Beauty of Twellowhood

http://www.twellowhood.com

#4List Them Up in Twitter

#5Using Google Alerts

http://www.google.com/alerts

What You Should Be Doing Tomorrow

• Create Your Social Profiles• Setup lists on both Twitter and

Facebook• Connect with Your Email Database

(Facebook, Twitter, LinkedIN)• Add 10 people to each list

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965