Facebook Boot Camp
30
Creating a Facebook Fan Page Presenter: Andrea Vahl www.AndreaVahl.com
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19-Oct-2014 -
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Business
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With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies. Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...
Transcript of Facebook Boot Camp
Creating a Facebook Fan PagePresenter: Andrea Vahlwww.AndreaVahl.com
What we will cover
Why your business need to use Facebook How to get your Fan page started Essential settings to change 10 tips to get more Fans and find new customers How often to post How to connect your Fan page with your blog How to maintain your privacy A few tips on Automating your activity
Why Should I Care?
Over 400 million users 100 million US users Average Facebook User spends 55 minutes a
day on Facebook Create an engaged community Free
User Fan Page Groups Events
Four Ways to Use
User
User accounts are meant for people Pages or Groups are meant for business Can brand yourself with your name
Authors Realtors Consultants
If you Brand as a User
Keep it professional Constantly add friends You will have a 5000 friend limit
Fan Page = Business Page
Don't worry about the term “Fan” User account limited to 5000 friends – Fan
page is unlimited Fan Pages indexed in Google Fan Page is measurable Fan Pages are very visible/viral
Post on your fans walls
Create a Fan Page
Easiest way: Go to www.facebook.com/pages/create.php
Create a Fan Page
Be very careful! Whatever you write here will be the name of your page! Make it descriptive
Can't change this later
Category - Local
Has Hours
Category – Brand, Product or Organization
Difference is the info tab
Update picture and Info then Publish
Essential Settings to Change
Wall setting to see posts by fans Make sure fans can post – create the
community Can change the landing Tab when people
arrive
Editing Your PageRight Under the Picture
Edit Wall Settings
Change Default View to Posts by Page and Fans
Checked
Change the Landing Tab
10 Ways to Get Fans
Suggest to Friends Send out an invitation to your client e-mail
list Ask current friends to Suggest their
Facebook friends Contests – giveaways – drawing Tweet your Fan Page out E-mail signature
10 Ways cont...
Run a Fan of the Day Put a Like box on your website Put your Fan Page as a link in LinkedIn Facebook ad campaign
Suggest to Friends
Click on Name and SendDo this periodically
Advertise!
Targeted Traffic
Location
Age
Keywords
Post to your Fan Page!
At least once a day Links, tips, create community Ask questions to get them involved Respond to postings, encourage
conversation These four things can make it go viral
Import Your Blog
Social RSS on the side Import the RSS Feed to your Wall via Notes Or use Networked Blogs Application
Maintaining Your Privacy
No one can see the admin of the Page New Facebook privacy settings Use www.ReclaimPrivacy.org toolbar
Automating Activity
Import your blog post Use a tool to update Facebook and Twitter at
the same time (Sparingly!) Tweetdeck Hootsuite Facebook.com/Twitter
That's IT
Participate daily and you will grow Add value and you will convert Create community and everyone benefits
More Resources
How to Use Facebook to Grow Your BusinessStep-by-step book – available now and my website
One on one coaching - www.AndreaVahl.com 303-249-9637
