Post on 11-Mar-2016
description
MAGSNET LTD
Corporate Presentation
Full Service Interactive Agency
Full Service Interactive Agency that
transforms business requirements into
innovative marketing ideas, deliver creative
campaigns and leading edge technology
solutions
to achieve measurable business results.
11th year in business
Converted to an Unlisted Public
Limited Company in 2008
Head office based in Karachi
25 full time employees
International Presence (Canada)
Future Offices in UK, UAE, India &
Australia
From building your brand’s or company’s online
strategy and creative to developing corporate
websites and portals by deploying innovative and
scalable technology solutions!
Interactive Marketing Strategy
Interactive Advertising Creative
Media Planning & Buying
Search Engine Marketing
Search Engine Optimization
Search Engine Advertising
Viral Marketing
Email Marketing
Analytics & Optimization
Website Planning & Content
Architecture
Analytics & Customer Research
Micro-site Design
Brand/Corporate Website
Development
Content Management & Optimization
Intranet & Portals
Custom Web Application Development
Enterprise & Business Web Hosting
Dedicated Server Hosting
Domain Registration
Security Certificates (Web SSL, Email)
Enterprise Messaging Solutions (Email
& Instant Messaging)
Identity Design & Development (Logos,
Brand Manuals)
Web Based Game Development
E-Stationery
E-Newsletter Design
Brand/Corporate Screen Savers /
Wallpapers
Interactive Kiosks
ATM Screens
Banking
Insurance
FMCG
Oil and Gas
Healthcare
Media
Aviation
Newspaper
Restaurants
Software
Telecommunication
Consumer Electronics
Retail
Leasing & Finance
Automobiles
Engineering
Pharmaceuticals
Retail
Trading
Government
NGO
Education
Chemicals
Law
Manufacturing
Real Estate
Karachi Stock Exchange
2009
www.kse.com.pk
Mobilink Infinity
2008
www.mobilinkinfinity.com
Bank Islami
2008
www.bankislami.com.pk
Allied Bank Limited
2008
www.abl.com
Barclays Bank PLC
2008
www.barclays.pk
Cybernet
2008 www.cyber.net.pk
Pakistan State Oil Company Limited
2006 & 2008 www.psopk.com
Website, Web Applications
Engro Chemicals
2008 http://www.engro.com
National Clearing Company
2008 http://www.nccpl.com.pk
Standard Chartered Bank
2007 http://www.standardcharterd.com.pk
Online Branch Locator
Mega Brands (Pvt) Limited
2007 www.megabrands.com.pk
Adamjee Insurance Company Limited
2007 www.adamjeeinsurance.com
Sabafon, Yemen
2003
my.sabafon.com
Toyota Indus Motors
2005 www.toyota-indus.com
United Bank Limited
2005 www.ubl.com.pk
Trakker (Pvt.) Limited
2005 www.trakker.com.pk
Trakker (Pvt.) Limited
2004-2005 http://webtrack.trakker.com.pk
Online Vehicle Tracking Tool
Dawlance
2003-2006 www.dawlance.com.pk
BMA Capital Management
2007 www.bmatoday.com
Trade Development Authority of
Pakistan
2006-2007 http://www.tdap.gov.pk
Pakistan International Airlines
2005 www.piac.com.pk
Ufone GSM
2005 -2007 www.ufone.com
Uganda Telecom
2003 -2005 www.utl.co.ug
Instaphone
2002-2005 www.instaphone.com
Website, Web Applications
EFU Life Assurance
2003-2004 www.efulife.com
Website, Web Applications
SUI Southern Gas Company 2007
http://www.ssgc.com.pk
American Express Middle East
2006 Gold Card Website
American Express Middle East
2006 Email Teasers
Interactive Marketing
Central goal of Interactive Marketing is to create
Engagement
Interactive marketing is “a person-to-person or
person-to-technology exchange designed to effect a
change in the knowledge or behavior of at least
one party
Interactive Marketing
Engagement with personalized experience
will
Help your prospects understand brand better
Create better Brand impression for longer
duration / Value differentiation
More brand loyalty
Interactive Marketing
Survey & Research
Awareness
Trial
Lead Generation
Conversion / Sale
Repeat Purchase
Loyalty
Increase Usage
Customer Care
Relationship Building
Line Extension
Cross Selling
Marketing Objectives
Interactive Marketing
Online Advertising
Online Sponsorship
Search Engine Marketing (SEO, SEA)
Content Optimization
Database/Email Marketing
Viral Marketing
Micro-site and In-depth sites
E-Commerce
Social Network Marketing
E-Couponing & Promotions
Affiliate Marketing
Internet Toolkit
Interactive Marketing
Total Population : 165m
TV Viewers: 60m (85% urban)
Radio: 22m (6m regular, 16m occasional)
Press: 30m (14.4m regular, 16.6m occasional)
Mobile: 90m
Internet: 17 million (Sep 2008)
Internet & Mobile has the highest growth rate compared to other
mediums
Media Statistics
Interactive Marketing
The Way Forward
Planning &
Strategy Initiatives Execution
Monitoring &
Measurement
User Actions & Data
Interactive Marketing
The Way Forward
Planning &
Strategy Initiatives Execution
Monitoring &
Measurement
Business Objectives
Brand Equity
Consumer Insight
Work closely with business team to indentify
objectives. Understand the brand and who
we are targeting (demographics,
psychographics) are important aspects to
deriving a better plan and strategy for the
brand.
Interactive Marketing
The Way Forward
Planning &
Strategy Initiatives Execution
Monitoring &
Measurement
Budgets
Media Planning
Tools Selection
Interactive Marketing
The Way Forward
Planning &
Strategy Initiatives Execution
Monitoring &
Measurement
Web Development
Placement / Deployment
Campaign Development
Interactive Marketing
The Way Forward
Planning &
Strategy Initiatives Execution
Monitoring &
Measurement
Analytics
ROI Measurement