Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Post on 08-Jan-2017

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Transcript of Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

CONTENTMARKETING THROUGHOUT YOUR B2B SALES PROCESS: WHICH CONTENT IN WHICH PHASE?

HIRE ME

• Bored copywriter• Content Marketing

Consultant & Coach• I help B2B companies

double the results from their website

WHAT ARE THE 4 AS?

So they know you.

Tap into trends& answer questions.

So they like you.

Make it personal.

So they trust you.

Go deep.

Call to action.

WHAT THAT LOOKS LIKE IN REALITY

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔ ✔

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔ ✔ ✔

Thank you!