13 Charity Trends of India in 2015

iii I Impact India Partners

1 : WEB 3.0 Revolution

Everything is Mobilefrom websites to social media

From websites to social media2. Quantifiable IMPACT

From websites to social mediaIncreased Focus

Quantitative outcomes instead of Qualitative ones.

3. Shift from Sympathy

From websites to social mediaQuirky is Trending After the ALS Ice Bucket Challenge

From websites to social media4. Non-Profit Branding

From websites to social mediaFocus on Brand Differentiation

7.5 Million Non profits in India

5. Attracting Generation ‘i’

Hiring Youngsters for breakthrough solutions

Non-Profit’s are

6. Content Marketing

Content is the Kingfocus on either Entertaining or Educating the audience

7. Impact Factor

Make them StickFocus more on great stories & eye catching visuals

8. No More Silos

Everyone has to Do ItMarketing & Fundraising is not limited to a single Department.

9. Tastemakers & Influencers

Increase the Brand VisibilityAdds to viewership outside your current circles

10. Selfie with an IMPACT

Digital Youth Cause Brands utilise selfies to encourage engagement

12. Social Shaming:

Societal  Misconcep.ons  and  ac.vists  poking  to  incite  change

Making Fun

13 : Charitable Tech

Encouraging Social GoodOrganisations turn to technological innovations for Mass appeal

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iii I Impact India Partners

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