Charity Trends for 2015
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Transcript of Charity Trends for 2015
13 Charity Trends of India in 2015
iii I Impact India Partners
1 : WEB 3.0 Revolution
Everything is Mobilefrom websites to social media
From websites to social media2. Quantifiable IMPACT
From websites to social mediaIncreased Focus
Quantitative outcomes instead of Qualitative ones.
3. Shift from Sympathy
From websites to social mediaQuirky is Trending After the ALS Ice Bucket Challenge
From websites to social media4. Non-Profit Branding
From websites to social mediaFocus on Brand Differentiation
7.5 Million Non profits in India
5. Attracting Generation ‘i’
Hiring Youngsters for breakthrough solutions
Non-Profit’s are
6. Content Marketing
Content is the Kingfocus on either Entertaining or Educating the audience
7. Impact Factor
Make them StickFocus more on great stories & eye catching visuals
8. No More Silos
Everyone has to Do ItMarketing & Fundraising is not limited to a single Department.
9. Tastemakers & Influencers
Increase the Brand VisibilityAdds to viewership outside your current circles
10. Selfie with an IMPACT
Digital Youth Cause Brands utilise selfies to encourage engagement
12. Social Shaming:
Societal Misconcep.ons and ac.vists poking to incite change
Making Fun
13 : Charitable Tech
Encouraging Social GoodOrganisations turn to technological innovations for Mass appeal
For more contact
iii I Impact India Partners
www.iimpactindia.com