2016 Charity Trends by Digital Gandhi
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Transcript of 2016 Charity Trends by Digital Gandhi
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Digital Gandhi gives out 13 Charity/CSR Trends 2016
for more check out www.iimpactindia.com
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1 : WEB 3.0 Revolution
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Everything is Mobilefrom websites to social media
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From websites to social media2. Quantifiable IMPACT
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From websites to social mediaIncreased Focus
Quantitative outcomes instead of Qualitative ones.
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3. Shift from Sympathy
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From websites to social mediaQuirky is Trending After the ALS Ice Bucket Challenge
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From websites to social media4. Non-Profit Branding
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From websites to social mediaFocus on Brand Differentiation
7.5 Million Non profits in India
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5. Attracting Generation ‘i’
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Hiring Youngsters for breakthrough solutions
Non-Profit’s are
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6. Content Marketing
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Content is the Kingfocus on either Entertaining or Educating the audience
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7. Impact Factor
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Make them StickFocus more on great stories & eye catching visuals
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8. No More Silos
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Everyone has to Do ItMarketing & Fundraising is not limited to a single Department.
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9. Tastemakers & Influencers
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Increase the Brand VisibilityAdds to viewership outside your current circles
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10. Selfie with an IMPACT
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Digital Youth Cause Brands utilise selfies to encourage engagement
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12. Social Shaming:
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Societal Misconceptions and activists poking to incite changeMaking Fun
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13 : Charitable Tech
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Encouraging Social GoodOrganisations turn to technological innovations for Mass appeal
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iii I Impact India Partners
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