2016 Charity Trends by Digital Gandhi

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Digital Gandhi gives out 13 Charity/CSR Trends 2016 for more check out www.iimpactindia.com

Transcript of 2016 Charity Trends by Digital Gandhi

Page 1: 2016 Charity Trends by Digital Gandhi

Digital Gandhi gives out 13 Charity/CSR Trends 2016

for more check out www.iimpactindia.com

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1 : WEB 3.0 Revolution

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Everything is Mobilefrom websites to social media

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From websites to social media2. Quantifiable IMPACT

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From websites to social mediaIncreased Focus

Quantitative outcomes instead of Qualitative ones.

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3. Shift from Sympathy

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From websites to social mediaQuirky is Trending After the ALS Ice Bucket Challenge

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From websites to social media4. Non-Profit Branding

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From websites to social mediaFocus on Brand Differentiation

7.5 Million Non profits in India

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5. Attracting Generation ‘i’

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Hiring Youngsters for breakthrough solutions

Non-Profit’s are

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6. Content Marketing

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Content is the Kingfocus on either Entertaining or Educating the audience

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7. Impact Factor

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Make them StickFocus more on great stories & eye catching visuals

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8. No More Silos

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Everyone has to Do ItMarketing & Fundraising is not limited to a single Department.

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9. Tastemakers & Influencers

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Increase the Brand VisibilityAdds to viewership outside your current circles

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10. Selfie with an IMPACT

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Digital Youth Cause Brands utilise selfies to encourage engagement

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12. Social Shaming:

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Societal Misconceptions and activists poking to incite changeMaking Fun

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13 : Charitable Tech

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Encouraging Social GoodOrganisations turn to technological innovations for Mass appeal

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For more contact

iii I Impact India Partners

www.iimpactindia.com