Post on 12-May-2015
description
Blogging for Personal Branding
What Is Personal Branding?
Quick Recap...
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It is your Unique and Distinct Value
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It is the “MARK” that distinguishes you as a professional
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Why Should I Care About My Personal Brand?
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Ultimately we buy from PEOPLE we like, trust and
share our values
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So, if you consciously and actively project and market
yourself correctly...
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...you can rule the world!
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OR maybe just dominate your market!
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You attract people who like you, trust you and
subscribe to your values, passions and beliefs
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And really NEED the products and services you
can provide for them
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But how do you promote yourself and connect with your target market at the
same time?
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Blogging is one of the Top Tools for Marketing your Personal Brand
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So Where Does Blogging Fit In with Promoting your Personal Brand?
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Online Ads - PPC
SEO Social Media
Email List
Website and Blog
Leads!Sell Products!Sell Services!
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Your BLOG is one of the most powerful tools...
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Why do you think this is?
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Blogging allows you to:
• Show Off Your Experience and Knowledge• Boost your SEO – Search Engine Optimisation• Build a Community – Engage• Create multi-purpose content• Use multiple blogging methods – writing/video
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Why can’t I just run a business blog?
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Let me tell you a story
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Fresh Property Co
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Half my Personal Brand - Emerging Market Investment Property
Half my Personal Brand – Entrepreneur, Marketing, Educating
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Results of NOT blogging for my TRUE personal brand?
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• Lost 3 Years of Opportunity to Build My Personal Brand
• Had to Start from Scratch when GFC cause Fresh to collapse
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Solution?
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Blog for Your Personal Brand
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HOW?
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Clarify your Personal Brand
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Create a Blogging Plan
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Including: a blog schedule
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Including: list target markets main problems
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Including: your BRAND words
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Including: different blog types (52)
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• How Tos• News• Definitions• Standard Lists• List of Links• Profile Posts• Case Studies• Problems/ Solutions• Comparison Posts• Stories• Controversial Posts• Inspiring Posts
• Research Posts• What Others Are Saying• What If• Parodies• FAQs• SAQs (Should Ask Questions)• Reviews• Interviews• Special Reports• And Many More...
FINAL TIPS – Be Consistent
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FINAL TIPS – Integrate Social Media
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Thank you
I hoped you learned just one thing about personal branding and blogging today
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Discover the Brand YOU!
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Personal Branding Intensive Masterclass Workshop20 September – Burleigh Bears Leagues ClubLimited Places – only $67
GET CLEARGET FOCUS
BECOME THE EXPERT!