“Branding Beyond Blogging”

Just because you have a blog doesn’t mean you have a brand.

Panel Members

Kim-Marie Evans@LuxuryTravelMom

Dori DeCarlo@WordofMom_Dori

Molly Gold@MyGoMom

Your brand is what people say about you when you

leave the room

Creating your brand

Decide: What you are branding;you, your product or your service.

Research: Who else is in your market niche?

Define your brand: What makes it unique?

Develop: Your name, logo and tagline

Spend: Money to do it right the first time

Elements of an effective brand

Unique: What makes you and what you have to say different from everyone else?

Consistent: Your brand is the same across all platforms

Visible: Your logo should be EVERYWHERE

Managing Your Brand

Your Brand is your Unique Promise, and Success is Delivering on that Promise

Know Your Niche and Develop the Brand Language that Speaks to that Audience.

Keep Your Look/Language Consistent Across Multiple Platforms

Social Media = Relationship Marketing

Never Forget the Social Aspect of Social Media

Create and Maintain SM Relationships

Other People Talking About You is Your Most Powerful Advertising/Branding

The More Others Talk, Tweet, Post About You, the More Your Brand is Identified

Integrating Your Platforms

Your Website is Your Main Hub

Keep Your Site Current

Add testimonials and Update Frequently

Link to Twitter, Facebook, LinkedIn, YouTube and other SM Platforms

Be Consistent with your Collateral Materials

Protect your brand before you leave the house

Have a business plan and review it often

Pursue your Trademark and buy domain names

Be consistent from car pool to conferences, in person and online

Regular online/broadcast media placement: Mom TV, NBC My Carolina today, lifestyle category expert for print media

Partnership with a company that defines your niche: The Stow Company, Mead Westvaco

Creating a product that carries your brand name: The GO MOM! Planner

Spaces that make your Brand Stick

Logo designwww.99designs.com, www.xfactordesigns.com (Maggie Chamberlin), www.TurnaroundDesign.com

Corporate Identitywww.sarahfey.net (Sarah Fey), www.DirtandNoise.com (Ilina Ewen)

Website Development and Graphic Designwww.insitehq.com (Karin Sheets), www.LushCreative.com

Business Cards and Professional Communicationswww.TinyPrints.com

Business Cards and Professional CommunicationsBusiness Plan, Funding, Product Development, www.MomInventors.com Founder Tamara Monosoff, The Mom Inventors Handbook, www.BuildABear.com, Maxine Clark, Bear Necessities of Business, www.DigitalMomHandbook.com, Audrey McClellan, Colleen Padilla, The Digital Mom Handbook, Understanding the Mom Market,  www.MariaBailey.com, Power Moms, Mom 3.0

Personal Assessmentwww.TMBC.com Author and Speaker Marcus Buckingham, Find Your Strongest Life