Blogging to Get Found

Ali Powell – Sales

Agenda

1.My story 2.Blogging to get found online 3.Consistency 4.What should you write about?5.How?6.OPEN QUESTION TIME

WHAT DO YOU MEAN

BY BLOG?

A inbound-optimized blog is a collection of articles, or posts, that provide helpful, valuable, educational, and remarkable

content to potential customers. By providing this value, blogs can easily and

effectively draw prospects to your website.

YOU ARE A THOUGHT LEADER

• Think about your brand of your blog • Showcase your expertise and what you know on your blog • Your blog will make you trustworthy to employers • Use your blog in your resume • Show what you know to your prospective employers through your posts

My Story: How I got to HubSpot and Found my Dream Job

SMARTEST MOVE I MADE TO GET WHERE I AM NOW

What are you passionate about?Step 1: YOU

• What do you like to do?

• What do you enjoy doing now that you aren’t working?

• What do you want to do daily that would make you happy?

• What do you know that others don’t know?

• What can you teach other women or people out there?

• You know things someone else doesn’t and there are people who want to read and learn from you

Step 2: Create a Persona

• Figure out who you want to be online based on the above

• Who are you targeting online to find you?

• What do you want to teach them?

• Think about keyword sets that those people would search to find you

Online Persona for your Blog

BE RELEVANT&

CONTROVERSIAL

AUDIENCE IS IMPORTANT

• What problems does your employer face daily?

• How can you help them?• How does your post align with a job you

are applying for?• Think about what the companies you are

applying to are facing- how can you help?

Online Image = CONSISTENCY

• Blog 2 times a week • Write about things that are relevant to what you want to do • Write helpful posts that are searchable • Use social media to find people to share your content with • Attend events in the spaces you want to get into and write

posts about what you learned• Interact with other bloggers to help get them to link to you

and share your content • Keep at it!

What Should I Write About- IDEAS….

• Events that are in the space you want to get into- Attend them and then write about what you learned

• Follow industry news online through twitter, Google alerts, etc. so you can write creative posts on those things

• Follow LinkedIn groups in spaces you want to get into and post your articles there

• Write down ideas that you come up with daily to help you think up good ideas to blog about- notes in iPhone

• You learn something new everyday – blog about that

Remember just because you think it is boring or everyone knows it, you are WRONG! People out there want to know what you know.

Ideas for blog posts • Top 10 ways to…• Event recap

• What I learned today doing…

• Why you should…• Get examples that will help people do what you do • Step by step posts • BE fun and entertaining

• FUNNY POSTS

TEACH PEOPLE IN YOUR BLOG POSTS

How to Write a Blog Post1 Pick one topic per post2 Write educational content that will help you solve the problem that the

person who is reading it has 3 Blog about similar topics consistently4 Optimize your post for search engines to find you5 Make it look good6 Add pictures7 Create ways for people to convert and subscribe to your blog 8 HAVE A GREAT TITLE that is shareable

REMEMBER you are blogging to EDUCATE the reader. It is not about YOU- it is about TEACHING THEM

QUESTIONS?

THANK YOU