Blogging for Personal Branding

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    12-May-2015
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Blogging for Personal Branding speech given at Mums in Business on the 11th of September 2012.

Transcript of Blogging for Personal Branding

  • 1.Blogging for Personal Branding

2. What Is Personal Branding?Quick Recap... www.webbrandingcoach.com 3. It is your Unique and Distinct Valuewww.webbrandingcoach.com 4. It is the MARK thatdistinguishes you as aprofessional www.webbrandingcoach.com 5. Why Should I Care About My Personal Brand?www.webbrandingcoach.com 6. Ultimately we buy fromPEOPLE we like, trust and share our values www.webbrandingcoach.com 7. So, if you consciously andactively project and marketyourself correctly...www.webbrandingcoach.com 8. ...you can rule the world!www.webbrandingcoach.com 9. OR maybe just dominate yourmarket!www.webbrandingcoach.com 10. You attract people who likeyou, trust you and subscribe to your values, passions andbeliefswww.webbrandingcoach.com 11. And really NEED theproducts and services youcan provide for them www.webbrandingcoach.com 12. But how do you promoteyourself and connect withyour target market at the same time? www.webbrandingcoach.com 13. www.webbrandingcoach.com 14. Blogging is one of theTop Tools for Marketingyour Personal Brandwww.webbrandingcoach.com 15. So Where DoesBlogging Fit In withPromoting yourPersonal Brand?www.webbrandingcoach.com 16. Online Social EmailAds - SEO Media List PPC Website and BlogLeads!Sell Products!Sell Services!www.webbrandingcoach.com 17. Your BLOG is one of themost powerful tools...www.webbrandingcoach.com 18. Why doyou thinkthis is?www.webbrandingcoach.com 19. Blogging allows you to: Show Off Your Experience and Knowledge Boost your SEO Search Engine Optimisation Build a Community Engage Create multi-purpose content Use multiple blogging methods writing/video www.webbrandingcoach.com 20. Why cant I justrun a businessblog?www.webbrandingcoach.com 21. Let me tell you astorywww.webbrandingcoach.com 22. Fresh Property Co www.webbrandingcoach.com 23. Half my Personal Brand -Emerging Market InvestmentPropertyHalf my Personal Brand Entrepreneur, Marketing, Educating www.webbrandingcoach.com 24. Results of NOTblogging for myTRUE personalbrand? www.webbrandingcoach.com 25. Lost 3 Years of Opportunityto Build My Personal Brand Had to Start from Scratchwhen GFC cause Fresh tocollapsewww.webbrandingcoach.com 26. Solution?www.webbrandingcoach.com 27. Blog for YourPersonalBrand www.webbrandingcoach.com 28. HOW? www.webbrandingcoach.com 29. Clarify your Personal Brand www.webbrandingcoach.com 30. Create a Blogging Plan www.webbrandingcoach.com 31. Including: a blog schedule www.webbrandingcoach.com 32. Including: list target markets main problemswww.webbrandingcoach.com 33. Including: your BRAND words www.webbrandingcoach.com 34. Including: different blog types (52) How Tos Inspiring Posts News Research Posts Definitions What Others Are Saying Standard Lists What If List of Links Parodies Profile Posts FAQs Case Studies SAQs (Should Ask Questions) Problems/ Solutions Reviews Comparison Posts Interviews Stories Special Reports Controversial Posts And Many More... www.webbrandingcoach.com 35. FINAL TIPS Be Consistent www.webbrandingcoach.com 36. FINAL TIPS Integrate Social Mediawww.webbrandingcoach.com 37. Thank you I hoped you learned just one thing about personal branding and blogging todaywww.webbrandingcoach.com 38. Discover the Brand YOU!GET CLEARGET FOCUSBECOME THE EXPERT!Personal Branding Intensive Masterclass Workshop20 September Burleigh Bears Leagues ClubLimited Places only $67www.webbrandingcoach.com