Blogging for Personal Branding

What Is Personal Branding?

Quick Recap...

www.webbrandingcoach.com

It is your Unique and Distinct Value


It is the “MARK” that distinguishes you as a professional


Why Should I Care About My Personal Brand?


Ultimately we buy from PEOPLE we like, trust and

share our values


So, if you consciously and actively project and market

yourself correctly...


...you can rule the world!


OR maybe just dominate your market!


You attract people who like you, trust you and

subscribe to your values, passions and beliefs


And really NEED the products and services you

can provide for them


But how do you promote yourself and connect with your target market at the

same time?


Blogging is one of the Top Tools for Marketing your Personal Brand


So Where Does Blogging Fit In with Promoting your Personal Brand?


Online Ads - PPC

SEO Social Media

Email List

Website and Blog

Leads!Sell Products!Sell Services!


Your BLOG is one of the most powerful tools...


Why do you think this is?


Blogging allows you to:

• Show Off Your Experience and Knowledge• Boost your SEO – Search Engine Optimisation• Build a Community – Engage• Create multi-purpose content• Use multiple blogging methods – writing/video


Why can’t I just run a business blog?


Let me tell you a story


Fresh Property Co


Half my Personal Brand - Emerging Market Investment Property

Half my Personal Brand – Entrepreneur, Marketing, Educating


Results of NOT blogging for my TRUE personal brand?


• Lost 3 Years of Opportunity to Build My Personal Brand

• Had to Start from Scratch when GFC cause Fresh to collapse


Solution?


Blog for Your Personal Brand


HOW?


Clarify your Personal Brand


Create a Blogging Plan


Including: a blog schedule


Including: list target markets main problems


Including: your BRAND words


Including: different blog types (52)


• How Tos• News• Definitions• Standard Lists• List of Links• Profile Posts• Case Studies• Problems/ Solutions• Comparison Posts• Stories• Controversial Posts• Inspiring Posts

• Research Posts• What Others Are Saying• What If• Parodies• FAQs• SAQs (Should Ask Questions)• Reviews• Interviews• Special Reports• And Many More...

FINAL TIPS – Be Consistent


FINAL TIPS – Integrate Social Media


Thank you

I hoped you learned just one thing about personal branding and blogging today


Discover the Brand YOU!


Personal Branding Intensive Masterclass Workshop20 September – Burleigh Bears Leagues ClubLimited Places – only $67

GET CLEARGET FOCUS

BECOME THE EXPERT!

Blogging for Personal Branding

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