The Power of Blogging and Branding - Zac Johnson

The Power of Blogging and Branding:10 Must-Do’s For Serious Bloggers & Online Marketers

Zac JohnsonPresident & CEO of MoneyReign, Inc.

http://www.zacjohnson.com

© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

About Me• Internet Marketer 15 Years• Blogger for 5 Years• Started Affiliate Marketing in 1997• Created MySpaceNow.com in 2005– $800,000 in Profit in 4 Months

• Started ZacJohnson.com in 2007– My Personal Affiliate Marketing Blog

• Acquired BloggingTips.com in 2010– Authority Blogging / Wordpress Tips Blog

• Current Projects: PPC.org & Blogging.org


Ten Must Do’s for Serious Bloggers1. Create a Logo2. Custom Design3. Quality Content4. Branding Your Name5. Social Networks6. Guest Blogging7. Blog Commenting8. Creating a Mailing List9. Monetization Strategy10. Take Advantage of Everything


You NEED to Have a Logo of Your Own!

Leave a lasting impression that people will remember…

Logo Design Contest Sites:LogoMyWay.com ($200)99Designs.com ($299)

Logo Design Services:LogoNerds.com ($27)DesignPax.com ($89)


Having Your Own Custom ThemeStand out from the crowd with a unique theme:

Custom Theme Designs:- $500 to $2,000+ per design- Fully customized to your liking

Premium Themes:ElegantThemes.comStudioPress.comThemesForest.com

2007 20092010


Quality Content is KINGProvide Content that Offers Value and Gets Shared…

Top ZacJohnson.com Blog Posts

How I Made $860,538.38 PROFIT in 4 Months!(410 comments)Create Killer Landing Pages - Free Template(269 comments)The Super Affiliate's Guide to PPC Marketing(232 comments)The "Ultimate Blogging Theme" that Makes Money(188 comments) My Blog Readers have Earned Over ONE MILLION with Neverblue(155 comments)Insider Secrets to a Making a Million Dollar Web Site!(142 comments)Breakdown of a Profitable Facebook Ads Campaign(121 comments)


http://zacjohnson.com/how-i-made-86053838-profit-in-4-months/




http://zacjohnson.com/create-killer-landing-pages-free-template/




http://zacjohnson.com/the-super-affiliates-guide-to-ppc-marketing/




http://zacjohnson.com/the-ultimate-blogging-theme-that-makes-money/





http://zacjohnson.com/my-blog-readers-have-earned-over-one-million-with-neverblue/





http://zacjohnson.com/insider-secrets-to-a-making-a-million-dollar-web-site/




http://zacjohnson.com/breakdown-of-a-profitable-facebook-ads-campaign/





Branding Your Name and BusinessUse Your Personal Name or Something That Sticks…

Always Register YOURNAME.com (No Matter What!)• Are YOU going to be THE BRAND?

Deciding on Your Domain Name:• Stick with .COM/.NET/.ORG names• Stay away from Numbers and Dashes

Use Domain Expiration Services• NameJet.com & Pool.com


Getting Exposure through Social Networks

Use Your Logo / Name on All Social Networks

• Twitter.com• Facebook.com• Staree.com (NEW)


The Benefits of Guest BloggingGuest blogging can propel you to authority status…

• It’s Free!!!• Reach a Massive Audience• Gain Authority Through Established Blogs• Receive Quality Links Back to Your Site• Full Author / Bio in Footer of Article• List of Blogs at http://blogging.org/guestpost• List of Do-Follow Blogs: http://courtneytuttle.com/blogs-that-follow/


http://blogging.org/guestpost

http://courtneytuttle.com/blogs-that-follow/

http://courtneytuttle.com/blogs-that-follow/

Blog Commenting is Very PowerfulThe rules of blog commenting…

• Always provide value

• Respond to all comments on YOUR blog and YOUR guest blog posts

• Comments can include a link back to your site and even Twitter and latest blog post

• Blog commenting creates new relationships, traffic to your site and quality inbound links


Mailing Lists Keep People Coming Back

Build a mailing list and create life long readers…

List Hosting Solutions:Aweber.comMailChimp.comConstantContact.com

Increase Signups with…• Free Reports• Exclusive Bonuses• Members Only Content• Best Blog Content & Tips


Knowing Your Monetization at the Beginning

How will you monetize your site?

• Sell Banner Advertising• Create Your Own Product• Provide a Premium Service• Offer Consulting• Build a Membership Site• Product and Site Reviews• Google Adsense / 3rd Party Ads


Take Advantage of Everything!The future of your blog and authoritative brand is in your hands!

• Attend / Speak at Conferences• Network with Everyone Possible• Reach Out to Big Names and Bloggers• Guest Post as Often as You Can• Be Passionate About Your Blog Topic

• How Blogging has Changed My Life:http://zacjohnson.com/how-blogging-has-changed-my-life/


Contact Zac JohnsonYou can contact and follow me at:

http://zacjohnson.comhttp://facebook.com/zacjohnsonhttp://twitter.com/moneyreign

EMAIL: [email protected]

Download this Presentation at:

http://zacjohnson.com


The Power of Blogging and Branding - Zac Johnson

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