Post on 30-May-2018
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Blogging 101Building WFSEs Online Community
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Bloggers speak truth to power and arestarting to fill the checks and balances role
formerly performed by the conventional
press. The best in blogging pursues the
truth, with fact-checking comparable to the
best of the press.
- Craig Newmark, founder of Craigslist.org and HuffPost blogger
Blogging is an opportunity to be authentic, to be the truth-tellers.
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What is a blog?
The word blog comes from web log
Originally an online journal
Updated frequently
Implies a community - writers and readers
Chronological entries called posts
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In summary:
Blogs help people share information
and connect with people who share
interests
Blogs are an opportunity to set the
record straight
Blogs are inclusive, they let everyone
participate
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Why blog?
Pew (4/2009) reports that 63% of adultAmericans now have broadbandservice.
35% of adults belong to a socialnetwork.
This is up from 54% in 2007
Applying these statistics, its possiblethat 23,750 WFSE bargaining unitmembers have internet at home.
Home use of the internet is on the rise.
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Who blogs?
Academics, advocates
Businesses, special interest groups
Non-profits, political organizations
Watchdog organizations
Artists, musicians, poets
Families, bookclubs, and pet lovers
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So, lets look at how people use social technologies and how we canuse this information to build a WFSE community.
In order to make the best use of social technologies, we need to
understand our target audience - specifically its social technographicmake-up.
The term refers to the levels of audience participation in social
computing rather than specific technology adoption, writes the reportslead author, Charlene Li.
Forrester groups users into six participation categories, using a ladder
metaphor, with Inactives at the bottom rung and Creators at the
topmost rung.
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Creators are those who have, within the previous month, posted to ablog, updated a web page or uploaded a video that they themselves
may have created. They tend to be younger and evenly split between
men and women.
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Critics participate by commenting on blogs or posting ratings andreviews. They are on average several years older than Creators. 40%
are also Creators.
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Collectors save web addresses by bookmarking, use RSS feeds, orcreate metadata that they share with a community. They are the most
male-dominated among the Social Technographics groups.
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Joiners use a social-networking site and are the youngest of the SocialTechnographics groups. More than half also read blogs and nearly a
third themselves publish blogs.
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Spectators consist mostly of blog readers and also video viewers andpodcast listeners, essentially constituting the audience for user-
generated social content. They are slightly more likely to be women.
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Inactives are the remaining online adults and do not participate at all insocial computing activities. Their average age is 50, and they are more
likely to be women.
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Over the past few years, participation online has increased in allgroups.
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Category by age group (%)
18-24 year olds lead in almost every category
25-34 are strong critics, joiners and spectators
35-44 year olds prefer spectating, but are also joiners and critics
45-54 are spectators and critics
And 55 and overs participated on all levels - spectators, critics and
joiners
Great, but how can we use this information to understand WFSEs
community? What are our unique demographics?
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WFSE
Demographics
58.5%
are women
41.5%
are men
Data set includes all bargaining unit employees represented by WFSE (9/25/10)
We are 50% 35-54 year olds with 55 and over capturing nearly 33%.Thats 83% of our membership.
What does that mean in terms of online communications? According to
the previous chart, 18-24 year olds dominate the percentages in allcategories.
Percentage wise we dont have many 18-24 year olds- and did youknow Women age 50 and over lead new Facebook users?
So I thought, what if we looked at our real numbers based on the
percentages? Change the question to how many potential online
consumers do we need to plan for?
How many creators, critics, joiners and spectators do we have?
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Snapshot: If we applied the Category by age group slide to WFSE age group totals,what might our boots on the ground (numbers) resources look like?NOTE: One individual can represent in multiple categories.
And now the story changes.
When you look at boots on the ground, we have large numbers of
potential spectators, joiners, critics and even creators.
The question of why blog is better seen here. We have a large numberof consumers - seeking information, joining social networking - who
are critics and creators.
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So, how does blogging us create a stronger community? A strongerunion?
Lets take a look at the public blogosphere to see how people are
already shaping not only the news but the legislature and ourworkforce.
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Getting back:
Blogs help people share information
and connect with people who share
interests
Blogs are an opportunity to set the
record straight
Blogs are inclusive, they let everyone
participate
Lets take a look at some of the different ways WFSE is making use ofblogs.
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Interpreters United
Lets look at how Organizing is using a blog to communicate and unitetheir community.
Their first few articles struck a chord. 85 comments in 24-48 hours;
opportunities to address the issues and direct those concerned tomeetings.
What they accomplished in 24 hours was amazing compared to
traditional leg work. Their blog helped to fill the meeting rooms.
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Federation
Blog
This blog was conceived to feed the LaborWeb machine- to move theinformation of the hotline to their content, made the hotline portable -
which it isnt on WFSE.org. This ability is a critical piece to our efforts
to deliver information to LaborWeb sites.
But it also looked like an opportunity to provide an alternate format of
the hotline to members and we have some readership here.
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LPA
PoliticalBlog
This article is a good example where commenters where challengingand Dennis took the opportunity to redirect, to educate.
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Presidents
Blog
The Presdents blog nearly an example of live blogging. She isstreaming information, reporting her impression. This is a good
example of a personal blog.
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Blog types
Unifying a community around a single
objective
Presenting news and allowing for
viewer commentary (alternate vehicle)
Presenting commentary and debating
the issues
These three blogs represent different strategies or purposes:
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Bargaining Unit &
Committee Blogs
The CSD Blog
Corrections News Blog
Natural Resources Natural Resources Task Force blog
Natural Resources Policy Committee
Ecology News Blog
Next Wave Blog LGBTQI Blog
What kind of presence does your bargaining unit want to create?
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Building an online community
Courage
Honesty
Presence
Ability to differentiate rightaction from wrong
We are just beginning an online that community and weve laid thefoundation but now what is needed is you.
Followers, commenters/crictics/responders ultimately shape the
direction.
But first, were going to look at some advice for conduct.
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7 Deadly Sins
According to James Clark, the forces of good and evil are universalprinciples both online and offline.
We all come into the real world (and the virtual one) as innocent babes.
But once we arrive, our actions can bring us glory or shame.
In the world of social media, are you going to be a force for good?
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Pride Humility
Grim reaper of
social media sins
Cant admit you
are wrong
Defend flawed
positions
Spin facts toconvince others
Ok to make a
mistake
Accepting you are
wrong - priceless
If clarifying
response is not
immediate or
genuine - all hell
breaks loose.
Social Opposite to Pride: Humility
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Gluttony Temperance
Too much too fast
Find themselves
swamped,
ineffective and
wasting
everyone's time.
Add value tocommunities you join
Do not pushmessaging.
They jump in and devour all the services they have read about andquickly find themselves swamped, ineffective and wasting everyone's
time.
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Sloth Diligence
Lazy
Never posts
comments, new
content or value
Failure to join the
conversation
Dedicated time
If the effort is not apassion, the creativitywill dry up
Sloth is often a symptom of non-believers. It usually comes from aculture where there is little support for a social media initiative and little
commitment to its success. Immersing oneself or an organization in
social media takes a tremendous amount of time, dedication and
attention, and without a little R-E-S-P-E-C-T from your peers, the effort
is futile.
Sloth creeps in for non-believers of the product or company, too. This
means if a social media community manager is placed at the head of
the program and he or she frankly doesn't care about the company,
product or service - it's doomed. Listen, if the effort is not a passion, the
creativity will dry up fast.
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Envy Kindness
Jealous of others
success
Failure to build a
strong network
If a tree falls in the
forest . . .
Put yourself in theconversation
Genuine
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Greed Charity
Fakes
Flacks
Put yourself in theconversation
80/20 rule
Truth tellers
Fakes use social media (personal) for private gain - they create a sitewhos purpose is to create a story
Flacks - gang up and hit news, blogs, etc with strong messaging, anti-
commentary. Its organized and intended to tear down.
Most people are either builders or destroyers
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Lust Self Control
Superficial praise
Smoochy
comments
Skill, tact andcommon sense
Excess in any form is not good for you. Excessive ass-kissing of socialmedia experts is just downright annoying.
Paying attention, showing up and participating - that's all good. But,
inappropriate and relentless pursuit of an individual that is just in badtaste is just embarrassing.
Use skill and tact, and use common sense. Don't constantly link to your
content in their posts, and spare us the smoochy comments like "Lovethis post. Thanks!" and "Thanks for sharing."
Social Opposite: Self Control
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Wrath Forgiveness
Uncontrolled
feelings of hatred
and anger that
stream out vile
only meant to tear
someone or
something down.
Resist publiclyberating an individualor organization
Dont personalizeanything
No name calling
Wrath - Uncontrolled feelings of hatred and anger where you lash outand post a stream of vile meant only to tear someone or something
down with the intent to do harm.
Do everything in your power to resist publicly berating an individual orcompany. Don't personalize anything.
If you're genuinely pissed off to the point of blindness, type up your
diatribe in a Word document, sleep on it overnight and come back thenext day to see if it's still a good idea to post it. More than likely, you'll
come to your senses. It's always easier to catch flies with honey.
Remember: "Fear is the path to the dark side. Fear leads to anger.
Anger leads to hate. Hate leads to suffering," states Yoda.
Social Opposite: Forgiveness
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Remember
"Fear is the path to the dark side.
Fear leads to anger.
Anger leads to hate.
Hate leads to suffering,"
- Yoda.
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comments of readers so we can all enjoy the site.
Keep comments on topic - any comment that appears to be off-topicwill be edited or deleted.
Profanity - were PG13 here. Moderate language is allowed, but wereserve the right to edit out anything offensive.
Personal attacks - personal attacks on the authors or othercommentators will result in an immediate ban.
Editors right - While we encourage comments that challenge or offer
constructed criticism, we reserve the right to edit or remove any post,and to ban a user.*
External linking - external links are ok, if they are relevant to the
original post and your comment. Simply linking to your own site will be
frowned upon.