Blogging 101 PPT Notes

8/9/2019 Blogging 101 PPT Notes

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Blogging 101Building WFSEs Online Community


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Bloggers speak truth to power and arestarting to fill the checks and balances role

formerly performed by the conventional

press. The best in blogging pursues the

truth, with fact-checking comparable to the

best of the press.

- Craig Newmark, founder of Craigslist.org and HuffPost blogger

Blogging is an opportunity to be authentic, to be the truth-tellers.


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What is a blog?

The word blog comes from web log

Originally an online journal

Updated frequently

Implies a community - writers and readers

Chronological entries called posts


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In summary:

Blogs help people share information

and connect with people who share

interests

Blogs are an opportunity to set the

record straight

Blogs are inclusive, they let everyone

participate


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Why blog?

Pew (4/2009) reports that 63% of adultAmericans now have broadbandservice.

35% of adults belong to a socialnetwork.

This is up from 54% in 2007

Applying these statistics, its possiblethat 23,750 WFSE bargaining unitmembers have internet at home.

Home use of the internet is on the rise.


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Who blogs?

Academics, advocates

Businesses, special interest groups

Non-profits, political organizations

Watchdog organizations

Artists, musicians, poets

Families, bookclubs, and pet lovers


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So, lets look at how people use social technologies and how we canuse this information to build a WFSE community.

In order to make the best use of social technologies, we need to

understand our target audience - specifically its social technographicmake-up.

The term refers to the levels of audience participation in social

computing rather than specific technology adoption, writes the reportslead author, Charlene Li.

Forrester groups users into six participation categories, using a ladder

metaphor, with Inactives at the bottom rung and Creators at the

topmost rung.


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Creators are those who have, within the previous month, posted to ablog, updated a web page or uploaded a video that they themselves

may have created. They tend to be younger and evenly split between

men and women.


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Critics participate by commenting on blogs or posting ratings andreviews. They are on average several years older than Creators. 40%

are also Creators.


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Collectors save web addresses by bookmarking, use RSS feeds, orcreate metadata that they share with a community. They are the most

male-dominated among the Social Technographics groups.


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Joiners use a social-networking site and are the youngest of the SocialTechnographics groups. More than half also read blogs and nearly a

third themselves publish blogs.


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Spectators consist mostly of blog readers and also video viewers andpodcast listeners, essentially constituting the audience for user-

generated social content. They are slightly more likely to be women.


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Inactives are the remaining online adults and do not participate at all insocial computing activities. Their average age is 50, and they are more

likely to be women.


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Over the past few years, participation online has increased in allgroups.


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Category by age group (%)

18-24 year olds lead in almost every category

25-34 are strong critics, joiners and spectators

35-44 year olds prefer spectating, but are also joiners and critics

45-54 are spectators and critics

And 55 and overs participated on all levels - spectators, critics and

joiners

Great, but how can we use this information to understand WFSEs

community? What are our unique demographics?


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WFSE

Demographics

58.5%

are women

41.5%

are men

Data set includes all bargaining unit employees represented by WFSE (9/25/10)

We are 50% 35-54 year olds with 55 and over capturing nearly 33%.Thats 83% of our membership.

What does that mean in terms of online communications? According to

the previous chart, 18-24 year olds dominate the percentages in allcategories.

Percentage wise we dont have many 18-24 year olds- and did youknow Women age 50 and over lead new Facebook users?

So I thought, what if we looked at our real numbers based on the

percentages? Change the question to how many potential online

consumers do we need to plan for?

How many creators, critics, joiners and spectators do we have?


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Snapshot: If we applied the Category by age group slide to WFSE age group totals,what might our boots on the ground (numbers) resources look like?NOTE: One individual can represent in multiple categories.

And now the story changes.

When you look at boots on the ground, we have large numbers of

potential spectators, joiners, critics and even creators.

The question of why blog is better seen here. We have a large numberof consumers - seeking information, joining social networking - who

are critics and creators.


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So, how does blogging us create a stronger community? A strongerunion?

Lets take a look at the public blogosphere to see how people are

already shaping not only the news but the legislature and ourworkforce.


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Getting back:

Blogs help people share information

and connect with people who share

interests

Blogs are an opportunity to set the

record straight

Blogs are inclusive, they let everyone

participate

Lets take a look at some of the different ways WFSE is making use ofblogs.


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Interpreters United

Lets look at how Organizing is using a blog to communicate and unitetheir community.

Their first few articles struck a chord. 85 comments in 24-48 hours;

opportunities to address the issues and direct those concerned tomeetings.

What they accomplished in 24 hours was amazing compared to

traditional leg work. Their blog helped to fill the meeting rooms.


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Federation

Blog

This blog was conceived to feed the LaborWeb machine- to move theinformation of the hotline to their content, made the hotline portable -

which it isnt on WFSE.org. This ability is a critical piece to our efforts

to deliver information to LaborWeb sites.

But it also looked like an opportunity to provide an alternate format of

the hotline to members and we have some readership here.


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LPA

PoliticalBlog

This article is a good example where commenters where challengingand Dennis took the opportunity to redirect, to educate.


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Presidents

Blog

The Presdents blog nearly an example of live blogging. She isstreaming information, reporting her impression. This is a good

example of a personal blog.


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Blog types

Unifying a community around a single

objective

Presenting news and allowing for

viewer commentary (alternate vehicle)

Presenting commentary and debating

the issues

These three blogs represent different strategies or purposes:


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Bargaining Unit &

Committee Blogs

The CSD Blog

Corrections News Blog

Natural Resources Natural Resources Task Force blog

Natural Resources Policy Committee

Ecology News Blog

Next Wave Blog LGBTQI Blog

What kind of presence does your bargaining unit want to create?


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Building an online community

Courage

Honesty

Presence

Ability to differentiate rightaction from wrong

We are just beginning an online that community and weve laid thefoundation but now what is needed is you.

Followers, commenters/crictics/responders ultimately shape the

direction.

But first, were going to look at some advice for conduct.


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7 Deadly Sins

According to James Clark, the forces of good and evil are universalprinciples both online and offline.

We all come into the real world (and the virtual one) as innocent babes.

But once we arrive, our actions can bring us glory or shame.

In the world of social media, are you going to be a force for good?


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Pride Humility

Grim reaper of

social media sins

Cant admit you

are wrong

Defend flawed

positions

Spin facts toconvince others

Ok to make a

mistake

Accepting you are

wrong - priceless

If clarifying

response is not

immediate or

genuine - all hell

breaks loose.

Social Opposite to Pride: Humility


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Gluttony Temperance

Too much too fast

Find themselves

swamped,

ineffective and

wasting

everyone's time.

Add value tocommunities you join

Do not pushmessaging.

They jump in and devour all the services they have read about andquickly find themselves swamped, ineffective and wasting everyone's

time.


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Sloth Diligence

Lazy

Never posts

comments, new

content or value

Failure to join the

conversation

Dedicated time

If the effort is not apassion, the creativitywill dry up

Sloth is often a symptom of non-believers. It usually comes from aculture where there is little support for a social media initiative and little

commitment to its success. Immersing oneself or an organization in

social media takes a tremendous amount of time, dedication and

attention, and without a little R-E-S-P-E-C-T from your peers, the effort

is futile.

Sloth creeps in for non-believers of the product or company, too. This

means if a social media community manager is placed at the head of

the program and he or she frankly doesn't care about the company,

product or service - it's doomed. Listen, if the effort is not a passion, the

creativity will dry up fast.


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Envy Kindness

Jealous of others

success

Failure to build a

strong network

If a tree falls in the

forest . . .

Put yourself in theconversation

Genuine


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Greed Charity

Fakes

Flacks

Put yourself in theconversation

80/20 rule

Truth tellers

Fakes use social media (personal) for private gain - they create a sitewhos purpose is to create a story

Flacks - gang up and hit news, blogs, etc with strong messaging, anti-

commentary. Its organized and intended to tear down.

Most people are either builders or destroyers


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Lust Self Control

Superficial praise

Smoochy

comments

Skill, tact andcommon sense

Excess in any form is not good for you. Excessive ass-kissing of socialmedia experts is just downright annoying.

Paying attention, showing up and participating - that's all good. But,

inappropriate and relentless pursuit of an individual that is just in badtaste is just embarrassing.

Use skill and tact, and use common sense. Don't constantly link to your

content in their posts, and spare us the smoochy comments like "Lovethis post. Thanks!" and "Thanks for sharing."

Social Opposite: Self Control


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Wrath Forgiveness

Uncontrolled

feelings of hatred

and anger that

stream out vile

only meant to tear

someone or

something down.

Resist publiclyberating an individualor organization

Dont personalizeanything

No name calling

Wrath - Uncontrolled feelings of hatred and anger where you lash outand post a stream of vile meant only to tear someone or something

down with the intent to do harm.

Do everything in your power to resist publicly berating an individual orcompany. Don't personalize anything.

If you're genuinely pissed off to the point of blindness, type up your

diatribe in a Word document, sleep on it overnight and come back thenext day to see if it's still a good idea to post it. More than likely, you'll

come to your senses. It's always easier to catch flies with honey.

Remember: "Fear is the path to the dark side. Fear leads to anger.

Anger leads to hate. Hate leads to suffering," states Yoda.

Social Opposite: Forgiveness


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Remember

"Fear is the path to the dark side.

Fear leads to anger.

Anger leads to hate.

Hate leads to suffering,"

- Yoda.


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We appreciate our readers and thank you for adding to the discussion.The following guidelines are established to ensure respectful tone in the

comments of readers so we can all enjoy the site.

Keep comments on topic - any comment that appears to be off-topicwill be edited or deleted.

Profanity - were PG13 here. Moderate language is allowed, but wereserve the right to edit out anything offensive.

Personal attacks - personal attacks on the authors or othercommentators will result in an immediate ban.

Editors right - While we encourage comments that challenge or offer

constructed criticism, we reserve the right to edit or remove any post,and to ban a user.*

External linking - external links are ok, if they are relevant to the

original post and your comment. Simply linking to your own site will be

frowned upon.

Blogging 101 PPT Notes

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