Blogging Training PPT

8/14/2019 Blogging Training PPT

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Blogging 101Building WFSEs Online Community


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Bloggers speak truth to power and are

starting to fill the checks and balances role

formerly performed by the conventional

press. The best in blogging pursues the

truth, with fact-checking comparable to the

best of the press.

- Craig Newmark, founder of Craigslist.org and HuffPost blogger


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What is a blog?

The word blog comes from web log

Originally an online journal Updated frequently

Implies a community - writers and readers

Chronological entries called posts


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In summary:

Blogs help people share information

and connect with people who share

interests

Blogs are an opportunity to set the

record straight

Blogs are inclusive, they let everyoneparticipate


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Why blog? Pew (4/2009) reports that 63% of adult

Americans now have broadband

service. 35% of adults belong to a social

network.

This is up from 54% in 2007

Applying these statistics, its possiblethat 23,750 WFSE bargaining unitmembers have internet at home.


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Who blogs?

Academics, advocates

Businesses, special interest groups

Non-profits, political organizations

Watchdog organizations

Artists, musicians, poets

Families, bookclubs, and pet lovers


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WFSEDemographics


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Getting back:

Blogs help people share information

and connect with people who share

interests

Blogs are an opportunity to set the

record straight

Blogs are inclusive, they let everyoneparticipate


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Blogging Basics: Establish a strategy (target audience, purpose)

Editorial process - defines types of articles, providessupport and guidance

Find a voice - it shouldnt sound like a committeewrites the blog - the voice should match the targetaudience.

Create compelling content

Use key words

Post articles on a regular schedule

Put a face on it - show author images Link from homepage - market the blogs existence

Engage with readers/commenters

Spread your content - comment on other blogs


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Interpreters United


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Federation

Blog


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LPA

PoliticalBlog


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Presidents

Blog


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Blog types

Unifying a community around a single

objective

Presenting news and allowing for

viewer commentary (alternate vehicle)

Presenting commentary and debating

the issues


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BU & Committee Blogs CSD Blog

Corrections Blog

Natural Resources

Natural Resources Task Force blog

Natural Resources Policy Committee

Ecology News Blog Next Wave


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Commenting:

Best Practices Checklist On Your Blog: Comment to other's comments in your own blog. This will grow

the conversation and ad more value to your posts

On Other Blogs: Make your comments thoughtful, beginning often by

referencing what stood out to you in the post or in another's comments. Strive to

include a valuable take-away for anyone else reading your comments

Frequency: No hard rule, but remember conversations are easier to join than

start. Commenting on a few of the same blogs often can establish a relationship

with the blogger and their audience.

Linking: If you are linking to content of your own, be sure it very relevantly

addresses the topic at hand. Consider including links to other blogs often.

Linking to your own content in a comment is better received

when the blogger recognizes you have commented earlier.


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Posting an Article:

Best Practices Checklist Title: Intriguing titles go a long way.

Keywords: As much as possible, use your top keywords in: the post title; tagsused to describe the post subject matter

Scheduling: No less that one post per week if possible.

Images: Including an image with a post is recommended when possible.

Links: Link to other blogs and/or to previous posts of your own.

Post Length and Content: Mix up length of your posts. Don't be afraid to bebrief (i.e. 200 words). When possible, offer analysis, new tips and tricks

Submitting: If resources are available, run your pending post by a trustedadvisor or editor who can do a review, make minor edits and immediately

submit on your behalf. If it has to go back to you for your "final approval," itmay not be worth having an approval process.

Announcing: Sometimes announce on other social networks to notify othersabout your post (example: Facebook or Twitter). Do this tactfully by writing aquestion, then including a link to your post.


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Building an online community

Courage

Honesty Presence

Ability to differentiate rightaction from wrong


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7 Deadly Sins


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Gluttony Temperance Too much too fast

Find themselves

swamped,

ineffective and

wasting

everyone's time.

Add value tocommunities you join

Do not pushmessaging.


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Sloth Diligence Lazy

Never posts

comments, new

content or value

Failure to join the

conversation

Dedicated time

If the effort is not a

passion, the creativitywill dry up


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Envy Kindness Jealous of others

success

Failure to build a

strong network

If a tree falls in the

forest . . .

Put yourself in theconversation

Genuine


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Greed Charity Fakes

Flacks

Put yourself in theconversation

80/20 rule Truth tellers


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Lust Self Control Superficial praise

Smoochy

comments

Skill, tact andcommon sense


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Wrath Forgiveness Uncontrolled

feelings of hatred

and anger thatstream out vile

only meant to tear

someone orsomething down.

Resist publiclyberating an individual

or organization Dont personalize

anything

No name calling


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Remember

"Fear is the path to the dark side.

Fear leads to anger.Anger leads to hate.

Hate leads to suffering,"- Yoda.


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Helpful Tools Commenting

Examples

GA Contracting news blogs KOMO Schrammie commentary blog

Logins

Guidelines

RSS Readers Google reader demonstration


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We appreciate our readers Keep comments on topic - any comment that appears to be off-

topic will be edited or deleted.

Profanity - were PG13 here. Moderate language is allowed, but

we reserve the right to edit out anything offensive. Personal attacks - personal attacks on the authors or other

commentators will result in an immediate ban.

Editors right - While we encourage comments that challenge or

offer constructed criticism, we reserve the right to edit or remove

any post, and to ban a user.* External linking - external links are ok, if they are relevant to the

original post and your comment. Simply linking to your own site

will be frowned upon.


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What are we doing to meet the need

of Spectators?

Read blogs (readers)

Watch Video, photos (subscribe) Podcasts - shows (TVW, report v

discuss)

Facebook - staff and fan page

Reviews, polls, surveys


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Google Reader


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WFSEc28

on YouTube


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WFSEc28

on Flickr


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WFSEc28

on Flickr


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of Joiners?

Facebook - fan page


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of Collectors?

RSS feeds

Tags (WFSEc28)

Reviews, polls, surveys


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of Critics/Responders?

News websites

WFSE hotline/staff blogs Contribute to existing sites

Facebook - staff and fan page

Critics who speak truth


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of Creators?

Write, join blogs

Add video to YouTube Create websites

Write articles

Writers who speak truth


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Whe do we blog

Blogging Training PPT

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