Blogging 101-2010

BLOGGING 101Welcome to

jeudi 30 septembre 2010

BASTIENHello, my name is


ABOUT MEWant to know more?


YOUNow, let’s talk about


BLOG?What is a


WEBLOG/BLOGA blog is an easy-to-use web site (no HTML required), where you can quickly post thoughts, publish writing, and interact with people.Such a web site would typically be accessible to any Internet user.

•Easy way to create a website•Sharable•Archived•Novice’s web authoring tool


RWWThe Read/Write Web is about contributing to and having a voice on the Internet as opposed to just being consumers of information.

RSSRSS stands for Really Simple syndication.Allows data super transformability and agregation.


A JOURNALA blog is


A COMMUNITYA blog is


YOUA blog is


BLOGSVs

NEWSPAPERS


WHY?Blogging, OK but


AUDIENCEBuilding an


NETWORKDevelop your


EXPERTISEAcquire


VALUECreate


WRITING SKILLSImprove your


MONEYMaking


PERSONAL BRANDINGIt’s all about


IT’S AWESOME!As Barney Stinson would say...


POSITIVE EXAMPLESStill not convinced?


THE PLATFORMHow to choose


ONLINE PLATFORMVs

SELF HOSTED


ONLINE PLATFORMS•Overblog•Blogspot•Wordpress.com•Etc.

SELF HOSTED•Wordpress (I’ll be focusing on this one)•Dotclear•Movable Type


COMPARISONHOSTED WP WP.COM

Full theme support Limited WP themes

All plugins allowed Limited plugins

Monthly expense (host) Free

Ads No ads allowed

Full control No control

Maintenance Auto upgrades

Your own brand No brand


INSTALLNow let’s


HOSTFinding a


FTPUploading via


INSTRUCTIONSFollow the


DEMORelax, and enjoy the


NOW WHAT?My blog is setup.


PLUGINSWordpress


AKISMETAntispam


ALL IN ONE SEO PACKSEO


GOOGLE SITEMAPSSEO


WP DB BACKUPBackup


SUBSCRIBE TO COMMENTSE-mail subscriptions


COMMENTS REDIRECTUX


CONTACT FORMContact


WPTOUCHMobile


WP SUPER CACHECaching


GOOGLE ANALYTICSAnalytics


VIPER’S VIDEO QUICKTAGSVideo


BBPRESSForum


TOOLSExternal


FEEDBURNERRSS Feeds:


GOOGLE ANALYTICSStatistics


CRAZY EGGHeatmap


FACEBOOK WIDGETSSocial


TOPICChoosing the right


EVERYDAY LIFEYou can blog about your

(It definitely sucks)


YOUR PASSIONOr you can write about


GENERAL TOPICYou can also choose a


EXAMPLES•Tech: Techcrunch, Gizmodo, Presse Citron•Business: VentureBeat, 37Signals, Loic Le Meur•Fashion: Garance Doré, Betty, Sushi & Pedro•Marketing: Seth Godin, Grégory Pouy•Green: Good.is, TreeHugger•Culture: YankoDesign, Swiss Miss, Fubiz•People: Perez Hilton, Jezebel


NICHES TOPICDon’t forget


EXAMPLES•Apple: TUAW, iPhon.fr•Android: frAndroid•Artists: Franck Dubosc•Coca Cola: Coca Cola Web•Tech celebrity gossip: ValleyWag


WRITEWhat to


PRODUCT REVIEWSYou can blog


MAJOR HEADLINESYou can cover


NEWSYou can write


LISTSYou can write


OPINION & THOUGHTSYou can give your


INTERVIEWSYou can write


IN ENGLISHYou can write


GET INFORMEDHow to


GOOGLE ALERTSSetup


NETWORKAsk your


TWITTERUse


RSSThe power of


RSS READERS•Google Reader•Reeder on iPhone/iPad (soon on Mac)

•Netvibes


WRITING TIPSA few


UNIQUE CONTENTWrite


CONVERSATIONEngage


SHORTNot too


LONGNot too


SCANNABLE CONTENTProvide


CAREFULBe


DESIGN TIPSA few


FREE THEMESLots of


INFO OVERLOADAvoid


ABOUT/CONTACT PAGEDon’t forget the


CONTENT IS KINGNever forget that


SEO TIPSA few


NOT FOR BOTSWrite for people


EFFECTIVE TITLESWrite


EFFECTIVE URLSWhich will turn into


COMMENTVisit other blogs and


Blogging 101-2010

Technology

Transcript of Blogging 101-2010