App Marketing - How To Get More Readers For Your Digital Magazine - App Downloads

Post on 23-Aug-2014

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Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the sales path, which is increasing the app’s download rate. In this presentation you will learn how to increase the number of organic app installs of your digital magazine’s mobile app.

Transcript of App Marketing - How To Get More Readers For Your Digital Magazine - App Downloads

Boost The Number of Installs of Your Digital Magazine Mobile App

How To Get More Users for Your App

Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the

sales path, which is increasing the app’s download rate.

Increase The App’s Download Rate

63% come from surfing through the app stores

But How New Users Find Your App?

23% come from general website browsing

* According to the Forrester Research study

What it is that convinces you to install that particular app displayed among others of the same kind? Yes, unless you decide upon a friend’s

recommendation, you make your choice based on the...

Imagine What Convince You

App’s Rating Stimulates Install Decision

Simply speaking, the more “stars” the app receives the more probable it is that it will be

installed. It’s not that obvious but it’s a behavioural factor that influences decision

making in any app store.

Around 60% of apps in the Apple App Store have no ratings!

That’s great news because you can easily leap over competitive

apps with no reviews, having your app rated...

Joining Exclusive “40% Club” is Easy

Ask your family, friends and people you trust to rate your app giving the maximum

number of stars...

For apps that have been reviewed at least 5 times, Apple Smart Banner displays the star-rating scale for the visitors to see.

Small Things Make a Big Difference

And from that moment adding a new rating becomes extremely easy.

Small Things Make a Big Difference