InMobi Insights : The State of Mobile App Downloads - Q3, 2014
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INMOBI INSIGHTS THE STATE OF MOBILE APP DOWNLOADS – Q3, 2014 NOVEMBER 2014
description
Which nations download the most apps? Where is Gaming most popular? When do users prefer to download apps? The InMobi Insights series on The State of Mobile App Downloads answers these questions and many more.
Transcript of InMobi Insights : The State of Mobile App Downloads - Q3, 2014
INMOBI INSIGHTS !
THE STATE OF MOBILE APP DOWNLOADS – Q3, 2014
NOVEMBER 2014
Table of Contents
01 REGIONAL BREAKDOWN 06 CATEGORY HEAVY WEIGHTS
02 TOP 10 NATIONS 07 CATEGORY COSTS
03 APP CRAZY NATIONS 08 GAMING LEADERBOARD
04 COST OF APP INSTALLS 09 CATEGORY LEADERS BY COUNTRIES
05 COST BY OS 10 POPULAR TIME FOR DOWNLOADS
ABOUT THE RESEARCH
Which nations download the most apps? Where is Gaming most popular? When do users prefer to download apps? The InMobi Insights series on The State of
Mobile App Downloads answers these questions and many more.
METHODOLOGY
This research is based on data from Q3, 2014 : 1st July - 30th Sep, 2014 on the InMobi network. Only data with all standard fields completed were included for analysis across
the world.
DEVICE 32% INCREASE
In Mobile App Downloads from Q2 to Q3
Q1 - Q2 Growth Q2 - Q3 Growth YTD Growth
49%
32%
13%
4%4%Q3 share of downloads
Q2 share of downloads
2%2%
5%7%
49%48%20%18%
20%22%North America
Europe Asia Pacific
Middle East
Latin AmericaAfrica
LEGEND
Regional Breakdown
Top 10 nationsBy share of app downloads
Emerging nations are leading the Q-on-Q growth
Q3 share Q2 share% change over Q2
Cost of app installsCP
I IN
DEX
0
55
110
165
220
SHARE OF GLOBAL APP DOWNLOADS
0% 5% 10% 15% 20%
Q3 Cost of app installsQ2 cost of app installs
China
USA
India
Indonesia
Philippines
Russia
Malaysia
Turkey
Dominant App Nations
Emerging App Nations
France
South Korea
CPI I
ND
EX
0
75
150
225
300
Global USA China India Indonesia South Korea Russia France Philippines Malaysia Turkey
Country CPI IndexAndroid CPI IndexiOS CPI Index
App downloads on iOS are more expensive than on Android
SHAR
E O
F G
LOBA
L AP
P D
OW
NLO
ADS
TIME OF THE DAY
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Popular time for downloads
App Developers should aim to reach their users in the evening when app downloads and conversions are comparatively higher
USA
China
IndiaIndonesia
South KoreaAverage
* All downloads are presented at local time zones
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