Complete guide to getting thousands of app downloads using giveaways

Complete Guide to Getting Thousands of App Downloads Using Giveaways

Puneet Yamparala, App Entrepreneurs Association

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Before we start off, let me answer the question which everybody seems to be asking - what kind of

success can you expect from this strategy of …


… Getting Thousands of App Downloads Using Giveaways?


… In my experience you can easily get a couple of thousands of downloads for less than $50 within 2

to 3 days.


This post is inspired by one of the free 1:1 advice sessions I conduct to help app entrepreneurs

improve app downloads.


Since these sessions are only for an hour, I am not able to provide as much information around running

successful giveaway campaigns to get app downloads as I would have liked …


... So I decided to create this Complete Guide to Getting Thousands of App Downloads Using

Giveaways.


Giveaways - usually refer to giving away some kind of a prize for people who complete a small task. This is a

very effective way of getting …


… a huge number of downloads when you are just starting out with a new app. In this post we will look at …


… the overall strategy and also look at some of the tactical details involved in implementing this

strategy.


Giveaway Strategy to Getting App Downloads


There are a huge number of people out there who like to participate in giveaways by completing small

tasks for a chance to win something in return.


So this strategy involves taking advantage of such behavior to help us achieve our goals. There are

multiple ways …


… to use giveaways to get downloads but I have found that there is only one major download funnel

which really works!


We will take a look at these funnels in detail, but before we do that let us understand the structure of a giveaway and some of the pre-requisites for running a

giveaway.


Pre-Requisites for a Giveaway

For a giveaway to be successful, you need to have the following:


• A prize and a picture of the prize• Understanding of Laws related to a giveaway - MUST

READ AFTER YOU READ THIS POST• A Facebook page to run the giveaway


• An account on online-sweepstakes.com• Facebook ads account

• App in the App Store or Google Play store• Landing page for your app


Prize and Picture of Prize - When choosing a prize it is very important to choose a prize which is relevant to your target’s demographics and its relevance to your

app idea.


In case you do not know your target demographic then make sure that you sign up with your email to

receive free advice and updates.


A few examples of correct demographic definition: “College educated women, in the age group 20-25

who like wedding wire, bridal designer etc.”, …


… “Men who go to college in San Jose, in the age group 25-30”


A few examples of bad demographic definition: "Stay at home moms"; "women who read people magazine". These are too broad and will lead to under optimum

performance of your campaigns.

http://appentrepreneursassociation.com/wp-content/uploads/2014/09/giveaway-sample.jpg

http://appentrepreneursassociation.com/wp-content/uploads/2014/09/giveaway-sample.jpg


Once you know your target demographic, pick a prize which is just out of reach of most people but not too

expensive ...


… DO NOT giveaway something generic like iTunesgift card or Amazon gift card or something crazy like an iPad as you will attract all kinds of wrong people.


If you use low cost items the advantage is you can have more winners!


Understanding Giveaway Laws - The article I linked to earlier is a good primer to Giveaway Laws in

United States and just use the templates …


… which are provided at the bottom of this page to make sure that you do not get into trouble.


Small things like saying "Do xyz to win prize" Vs."Do xyz for a chance to win the prize" can make ahuge difference when it comes to giveaway laws.


Facebook Page to Run a Giveaway - When I speak with app entrepreneurs during my 1:1 sessions, I usually ask

them not to waste time with …


… creating social media accounts and just focus on the things which give them the best bang for their buck. But in this case you need a Facebook page.


Facebook does not allow you to create effective ads if you are not linking them to your page.


Pro tip: Think about the right name for your page. If you plan to create lots of apps for the same

target demographic then …


… use a more generic page name instead of a name specific to your app.


Online-Sweepstakes.com Account - We need this for promoting giveaways, so that you can implement your plan

for getting app downloads. So create the free account.


Facebook Ads Account - If you have run FB ads earlier then we are good to go, if you haven't run

any ads earlier then …


… just go to https://www.facebook.com/advertising and make sure that you are allowed to create ads.


If you do not know how to create Facebook ads then I suggest you sign up at

“http://bit.ly/1yc04w1”

to receive free advice and updates.


App in the App Store or Google Play Store - This strategy works best for apps which are already live. You can use this strategy to create a list …


… of people who might be interested in your app, but I just prefer to avoid the extra step and have people

directly download the app.


Landing Page for your App - For creating an effective landing page for your app it is VERY important that you

use Wordpress to create your landing page.


Once you have your Wordpress installed and ready, create a landing page for your mobile app. You can find

a good theme on themeforest.net


This next step is important - Get the free plugin social share. This plugin is essential to increasing

virality …


… and making sure that you get the best results for your campaign. In your case, you need to add this

plugin's locked content to the bottom of your landing page, ...


… after the main calls to action to download your app. The message which needs to be added for the best results is available as part of the templates below.


Structure of a Giveaway - The giveaway you are going to run will basically consist of you offering people a

chance to win a prize in return for them Liking your …


… Facebook page post and adding a comment to that post. Note that you are NOT asking people to

download your app for a chance to win the giveaway.


So How Do You Get Downloads? - If your app is really meant for the target demographic you are going after, they should download your app based on what you …


… have on the landing page. The aim of the giveaway is to EXPOSE as many people as possible to your app via the landing page, NOT to force them to download …


… your app. All this will become more clear once you look at the exact funnel which needs to be setup for getting app downloads from giveaway campaigns.


The Download Funnels For Giveaway Campaigns - The Giveaway App Download Campaign Funnel consists of

the following stages which a potential user goes through:


1. Target Demographic (TD) not aware of your app or giveaway

2. TD participates in your giveaway3. TD exposed to your app

a. TD downloads your appb. TD promotes your app landing page


YOUR GOAL : to have as many as possible members of the TD go from 1 to go on to do either 3 (a) or 3

(b). Let us look at each of these stages what you need to do to make each stage effective.


Stage 1: Target Demo not aware of your app or giveaway


This refers to the general public or potential users in your target demographic who have never heard of you

or your app.


Our job is to have our giveaway and the app exposed to as many people as possible who belong to the TD.

Here are the steps involved in doing that:


1. Create a Facebook post on your FB page for the giveaway. The exact template for this is provided in …


… the templates section at the bottom of this post (go to appentrepreneursassociation.com if you are not

reading it there)


2. Promote your giveaway on online-sweepstakes.com for free. Post your giveaway early

in the morning for best results.


3. Create Facebook ads for the giveaway post (exact template provided)

4. (optional) Promote your giveaway on GiveawayPromote


By doing these steps you are making sure that a huge number of people are exposed to your

giveaway to jump start your giveaway campaign.


Stage 2: Target Demographic participates in your giveaway


The people who are exposed to your giveaway now need to be encouraged to participate in your giveaway.

Here are the steps to do that:


1. Make sure you use an attractive image and the prize is selected carefully

2. Instead of doing just one winner, have 3 or 5 winners.3. Do a daily giveaway instead of a one time giveaway


To participate in the giveaway you will ask the TD to complete these two steps:

First, ""Like" this post" i.e. we ask users to like the FB post where they are reading this …


… andSecond, "Comment and let us know what you think

about our new app ".


Stage 3: Target Demo exposed to your app


You will basically have two kinds of people here. The people who are interested in your app and the second who are not interested in your app and are probably

here for only the giveaway.


For the first type of people, your landing page copy needs to impress them enough to encourage them to

download your app.


If you have done everything right and you fail on this last step then everything you have done so far will

basically be useless.


For the second type of people, you have another giveaway below your app download call to actions

which is locked behind your "Share to Unlock" feature.


This way you make sure that every potential user who comes to your landing page helps you in some way!


ConclusionIn my experience giveaway campaigns are very effective for getting app downloads. You just need to make sure

that you implement each step in the right manner …


… in order to be successful. As promised, the exact templates for implementing this strategy are given

below.


Templates for Running Your Giveaway for Getting App Downloads

Templates for Giveaway Strategy

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Complete guide to getting thousands of app downloads using giveaways

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