© ActiveCampaign & AmbitionAlly®

Course Automation

Workflows That Sell:Turn Free Members into Happy Paying Customers

Nathalie Lussier

Chris Davis

WHAT YOU’LL LEARN TODAY

• The proven Login Optin™ strategy for building your email list with ease so it naturally sells your programs, courses, and membership…

without annoying your subscribers.

• Access to the simple automation workflows that will take the hard work out of scaling your business, so that it continues to grow month over

month.

• Ideas for crafting a unique Logged-In Experience™ that stands out and ensures your subscribers turn into fans and word of mouth advocates for

your brand (growing your audience without spending crazy sums of money on ads).

YOU MIGHT BE FEELING…

• Overwhelmed by all of the technical aspects of setting up, delivering, and selling courses online

• Skeptical about all of the promises you’ve heard for how to “sell online courses and make six or seven figures” (if it’s even possible, it must be crazy

expensive to make it happen)

• Curious about the strategies and how they work to automate and scale personalized customer experiences

WHO THIS IS FOR

• If you want to sell online courses or create a recurring membership site

• If you already have online courses or an existing membership, and want to improve conversions and customer retention

• If you want to build your list using smart automation, in a way that’s both inviting for potential clients and that’s profitable

• If you know your email marketing could be better, but you’re not quite sure how to improve

WHAT ARE WE SELLING?

• Proven strategies to build your email list, and create a great user experience that leads to more course sales

• Special pricing for AccessAlly, with bonus automation workflows

• Special pricing for ActiveCampaign, with bonus automation workflows

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MINIMIZE DISTRACTIONS

• You’ll get the most out of this time with us if you close down tabs and put your phone on airplane mode

• We’ll go for approximately 90 minutes

• Type in your questions as they come to you, and we’ll be happy to answer them

© ActiveCampaign & AmbitionAlly®

About Nathalie Lussier

Nathalie Lussier is an award-winning entrepreneur, international keynote speaker, and founder of

AccessAlly who has been making web sites since she was 12 years old.

She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

Nathalie Lussier

© ActiveCampaign & AmbitionAlly®

About Chris Davis

Chris is the Director of Education at ActiveCampaign. He is responsible for the creation and organization of

content to provide business owners the instruction they need to properly utilize marketing automation.

With over 12 years of professional experience in the technology and business space, he is passionate about helping companies grow by use of technology in their

marketing.

Chris Davis

WHAT DO FACEBOOK,

AMAZON, AND GOOGLE HAVE

IN COMMON?

AmbitionAlly.com

They know who you are. Because you login to their sites.

AmbitionAlly.com Nathalie Lussier

As business owners,we can do the same thing with

membership sites and marketing automation without spending nearly as much as these

big companies.

The Login Optin™ StrategyUse the power of a membership

site to nurture subscribers and build a strong relationship that leads to more sales.

AmbitionAlly.com

Website Visitor

The Login Optin™

The Logged-In Experience™

Reason To Return™

Cross-Selling Dashboard

Blog posts, ungated content

Free course or challenge

Daily engagement, quiz, shares

Additional courses on display

Follow up, earn points

The Process of Turning Free Visitors into Happy Paying Members

Bring people together to reach a common goal for free over a specific time period.

It can be “live” with a start and end date, or evergreen and automated.

We’ve done both.

We did this with our free 30 Day List Building Challenge

AmbitionAlly.com Nathalie Lussier

AmbitionAlly®

Our free course has had over 56,000 participants and led to

multiple six figures in organic sales.

AmbitionAlly.com

AmbitionAlly®

There's a reason people pay for courses: we value organized, simplified, and easy to absorb

information.

That's how a free course can stand out, it's not just another blog post or download.

YOUR COURSES SHOULD

SELL, TEACH, AND ENGAGE

HOW A FREE COURSE

SELLS

BY DELIVERING ON THE PROMISE

• Give students a quick win to demonstrate your expertise and deliver on the promise you made.

• Make your free course as good as your paid one, because it acts as an “audition” for the next step in the journey.

• When a student has a great experience with your free course, they’re more likely to trust that your paid courses are worth it, and tell their

friends about your free course too.

AmbitionAlly.com Nathalie Lussier

WITH AUTOMATED FOLLOW-UP

• Every person who goes through your course should have a uniquely tailored experience.

• Drip courses over time based on when someone opts-into your course, or based on how quickly they complete lessons.

• Follow up through email with anyone who hasn’t logged in for awhile, or give special incentives to those who are especially eager.

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THROUGH INDIVIDUAL SIGNALS

• Reward students early and often to keep them motivated.

• Self-paced learning can be difficult without a mentor, so add in little touches like gamification points, encouragements, and quizzes.

• Use individual signals to trigger different automation workflows: unlock bonus content, award special time-sensitive coupon codes, and give

people incentives to keep going strong.

We designed an assessment to guide people to the right next course or offer

The best time to get people to upgrade to a paid course is when they’re

logged in.

You an automatically generate a special coupon code that expires after a set time, for each individual student.

SPECIAL LIMITED TIME INCENTIVES

Visit AccessAlly.com

USE CROSS-SELLING DASHBOARDS

• Make it easier for members to see what else you have to offer.

• Tap into the human “gotta collect them all” tendency.

• This increases sales in a non-smarmy way, and it works.

Make Your Free Course Naturally Lead Into Your Paid Offers

• It’s easier to get people to continue the journey

• If your paid offering is a natural next step…

• Your conversions can range from 1% to 10% of members becoming paid customers

AmbitionAlly.com Nathalie Lussier

32

THERE ARE MANY STRATEGIES

FOR LEARNING AND TEACHING

The Logged-In Experience™

Most membership sites are just a place to house videos and content.

What you name your members area can define how people view and interact with your membership site.

AmbitionAlly.com

What experience will your membership site create for your students?

Vault Library

Academy School Studio Lounge Campus

University Training center

LOGGED-IN EXPERIENCE™

Visit AccessAlly.com

AmbitionAlly®

LEARNING STRATEGIES

Visit AccessAlly.com

Retrieval Practice: low-stakes quizzing to kickstart retrieval of material from memory.

Distributed Practice: spacing material over time, helps to absorb and retain it.

Endowed progress effect: When people feel they have made some progress

towards a goal, they will feel more committed towards its achievement.

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TEACHING STRATEGIES

Visit AccessAlly.com

Use Different Types of Quizzes

Deliver “Dripped” Courses with Email Marketing Automation

User Progress Tracking & Display

Video Bookmarks and Completion Tracking

AccessAlly allows you to do all of these seamlessly with

ActiveCampaign.

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ENGAGEMENT MATTERS

AmbitionAlly.com Nathalie Lussier

“People who comment within the past 60 days are

5x more likely to buy today.” Source: VideoFruit.com

Reward Points Keep People Coming Back

It adds excitement, andwe also awarded prizes.

• Foster a sense of community with a member directory, forum, or Facebook

group.

• Some courses work without a social aspect, but many people do better

when they feel supported and part of something bigger than themselves.

• Go first to foster more open sharing.

PEOPLE WANT TO BELONG

Visit AccessAlly.com

Word of Mouth Marketing Is Powerful

AmbitionAlly.com Nathalie Lussier

Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.

Source: MarketShare

Make It Easy for Members to Share

AmbitionAlly.com Nathalie Lussier

20% of our Challengers joined because of a social share or friend

telling them about it.

HOW TO BUILD IT

WEBSITE

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Marketing Automation Software

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THE CHALLENGE DEFINED

WEBSITE

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AUTOMATION

Marketing Automation Software

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THE CHALLENGE DEFINED

WEBSITE

ordpresspowered

AUTOMATION

Marketing Automation Software

Events

Enroll course - Lesson access - Cart abandonment

THE SOLUTION PRESENTED

AUTOMATION WORKFLOWS

FREE COURSE RELEASED OVER TIME

FOLLOW UP WITH MEMBERS

CART ABANDONMENT FOLLOW UP

ABANDONED CARTS HURT SALES

Visit AccessAlly.com

Did you know that 75% of people who click the “Buy Now” button never complete

their order?

AmbitionAlly®

We’re partnering up to provide the best course automation

tools.

AmbitionAlly®

AccessAlly: All-In-One Tag-Based Membership and Course Creation plugin for WordPress

Featured In:

FULL YEAR OF

ACCESSALLY PRO

http://ambitionally.com/pricing

$790

Worth $1145

Yours for only:

(SAVE 30% WHEN YOU USE CODE

“Save$200”)

EMAIL: your@ambitionally.com

AmbitionAlly®

Plus when you sign up today, you’ll also get:

• The exact ActiveCampaign workflows we showed

• Plus a “Profitable Course Playbook” to make sure your

courses sell themselves

AmbitionAlly®

AmbitionAlly®

AmbitionAlly®

AmbitionAlly®

AmbitionAlly®

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LET’S ANSWER QUESTIONS

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