5 OF THE MOST MEANINGFULWAYS LAWYERS CONVERTPROSPECTS TO CLIENTS

#1

RECIPROCITYThe desire to return favors is deeply ingrained in

human beings. When you offer your prospective

audience a valuable and meaningful giveaway, this

invokes subconsciously an urge to repay this favor in

some way.

Providing you with their email address and permission

to be contacted is a small favor to ask in return for

helping them streamline their business or life in some

significant manner.

PRACTICUMRECIPROCITY

The desire to return favors is deeply ingrained in

human beings. When you offer your prospective

audience a valuable and meaningful giveaway, this

invokes subconsciously an urge to repay this favor in

some way.

Providing you with their email address and permission

to be contacted is a small favor to ask in return for

helping them streamline their business or life in some

significant manner.

#2

COMMITMENTThough we don't always follow through, nearly

everybody has an intense desire to see a commitment

through to completion. This builds our self esteem, and

tells the world we are reliable and trustworthy.

If you can enable more prospects to make a small

commitment, such as signing up for a consultation,

they are more likely to move into bigger commitments,

assuming truly understand their needs and have

articulated this understanding really well.

PRACTICUMCOMMITMENT

Though we don't always follow through, nearly

everybody has an intense desire to see a commitment

through to completion. This builds our self esteem, and

tells the world we are reliable and trustworthy.

If you can enable more prospects to make a small

commitment, such as signing up for a consultation,

they are more likely to move into bigger commitments,

assuming truly understand their needs and have

articulated this understanding really well.

#3

SOCIAL PROOFSocial proof is our modern day word of mouth proof -

before online communications were quite as wide-

spread. People tend to want to do what others are

doing if they see proof of great outcomes. This is why

reviews are so important and key influencers in

decision making today.

There is reliability and security not only in numbers,

but also in the quality of review. Show your social

proof offering testimonials on your website and social

channels.

PRACTICUMSOCIAL PROOF

Social proof is our modern day word of mouth proof -

before online communications were quite as wide-

spread. People tend to want to do what others are

doing if they see proof of great outcomes. This is why

reviews are so important and key influencers in

decision making today.

There is reliability and security not only in numbers,

but also in the quality of review. Show your social

proof offering testimonials on your website and social

channels.

#4

LIKEABILITY People buy from people they know, like and trust, and

so likeability (yep, its a word) is a very significant and

key influencer in how people make business decisions.

There is reliability and security not only in numbers,

but also in the quality of reviews. Show your social

proof offering high quality testimonials on your

website and social channels.

Build trust and relationships by telling a comfortable

level of your story, background and what brought you

to where you are in your business today. Create

genuine content that resonates with your audience.

PRACTICUMLIKEABILITY 

People buy from people they know, like and trust, and

so likeability (yep, its a word) is a very significant and

key influencer in how people make business decisions.

There is reliability and security not only in numbers,

but also in the quality of reviews. Show your social

proof offering high quality testimonials on your

website and social channels.

Build trust and relationships by telling a comfortable

level of your story, background and what brought you

to where you are in your business today. Create

genuine content that resonates with your audience.

#5

AUTHORITY Most people trust and respect people who have proven

their authority. This can be earned through title, an

endorsement, or a solid track record of success.

Hosting and creating interesting, insightful or

inspirational blog or web content on a regular basis

will increase your authority.

Participate in online groups such as LinkedIn with

helpful advice, tips and strategies that have worked

well to build your practice. And, remember it's better

to be selective about the groups you join so your time

is well spent sharing thoughtful quality information.

PRACTICUMAUTHORITY 

Most people trust and respect people who have proven

their authority. This can be earned through title, an

endorsement, or a solid track record of success.

Hosting and creating interesting, insightful or

inspirational blog or web content on a regular basis

will increase your authority.

Participate in online groups such as LinkedIn with

helpful advice, tips and strategies that have worked

well to build your practice. And, remember it's better

to be selective about the groups you join so your time

is well spent sharing thoughtful quality information.

We walk our talk and hope these five tips provide you

with a few ideas and practical tools on how to reach

out to prospects in meaningful ways.

Our primary mission at HESSCONNECT is to provide

you with trustworthy, reliable and always up-to-date

online strategy that will help build your business based

on quality relationships.

Our two main goals for our clients:

PROTECT & PROMOTEFOR ONLINE MEDIA 

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CONTACT: VIVECA HESS, JD, FOUNDER / CEOVIVECA@HESSCONNECT.COM