Post on 19-May-2015
description
7 Tips t oTurn Blog Readers into
BUSINESS
Henneke Duistermaat Author and business blogging coach
“the business blogger’s survival guide” ~ Sean Work, KISSmetrics “I highly recommend it to anyone who’s blogging to promote their company” ~ Jon Morrow, CEO, Boost Blog Traffic LLC
1 Start a conversation
1 Start a conversation
Nobody is interested in your sales messages. Your blog is a conversation starter.
Address readers with the word you
Ask your reader questions
Read the full article on Unbounce: A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation
Who wants to contact a corporation?
Write conversational content, and you’ll get more comments and more inquiries.
Further reading: How to Write Conversational Content
Click to Tweet
2 Write lip-smackingly good headlines
2 Write lip-smackingly good headlines
Arouse curiosity and be specific
Address a specific problem
Attract attention with power words
Promise a specific benefit
Read the full article on Copyblogger: No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients
Good headlines boost clicks , shares, readers, and business.
3 Write seductive opening paragraphs
3 Write seductive opening paragraphs
Because you need to pull readers into your content
Empathize with your reader
Read the full article on Copyblogger: 37 Tips for Writing Emails that Get Opened, Read, and Clicked
Empathy gives readers the feeling your post is written to solve their problems.
And that’s why they want to read it.
Further reading: A 3-Step Formula for Captivating Your Audience With a Few Opening Lines
Inspire with your final paragraph
4
Inspire with your final paragraph
Inspire people to follow your advice. That’s how you become an authority.
4
Overcome an objection …
And use memorable sound bites…
Read the full article on Boost Blog Traffic: 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More
Inspire readers to take action, and you’ll become seriously influential.
Further reading: A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs
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Use authority enhancers
5
Use authority enhancers
Because they boost your credibility
5
Use a famous brand for a detailed case study
Back your arguments with specific examples
Use stats to add substance
Use quotes or references to show you know your field
Read the full article on KISSmetrics: How to Write Seductive Web Copy Like Apple
6 Stop selling. Be helpful.
6 Stop selling. Be helpful.
Think about your readers …
What problems are your readers struggling with?
And how can you help?
E.g. help generate leads …
Click here to read the article on Copyblogger
Or help avoid mistakes …
Click here to read the article on Unbounce
Entice readers to join your email list
7
Entice readers to join your email list
Because that’s how you build relationships, and earn an opportunity to sell.
7
Have a desirable opt-in bonus I
eBook
Have a desirable opt-in bonus II
Content-specific
LeadMagnet
Looking for more tips?
So you can win more business?
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Get your FREE
Snackable Writing
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© 2
014
by
Hen
nek
e D
uis
term
aa
t
Get your FREE
Snackable Writing
Course
for Busy People
© 2
014
by
Hen
nek
e D
uis
term
aa
t
highly desirable opt-in bonus
Get your FREE
Snackable Writing
Course
for Busy People
© 2
014
by
Hen
nek
e D
uis
term
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t
Click to join (it’s free!)