7 Tips t oTurn Blog Readers into

BUSINESS

Henneke Duistermaat Author and business blogging coach

“the business blogger’s survival guide” ~ Sean Work, KISSmetrics “I highly recommend it to anyone who’s blogging to promote their company” ~ Jon Morrow, CEO, Boost Blog Traffic LLC

1 Start a conversation

1 Start a conversation

Nobody is interested in your sales messages. Your blog is a conversation starter.

Address readers with the word you

Ask your reader questions

Read the full article on Unbounce: A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation

Who wants to contact a corporation?

Write conversational content, and you’ll get more comments and more inquiries.

Further reading: How to Write Conversational Content

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2 Write lip-smackingly good headlines

2 Write lip-smackingly good headlines

Arouse curiosity and be specific

Address a specific problem

Attract attention with power words

Promise a specific benefit

Read the full article on Copyblogger: No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

Good headlines boost clicks , shares, readers, and business.

3 Write seductive opening paragraphs

3 Write seductive opening paragraphs

Because you need to pull readers into your content

Empathize with your reader

Read the full article on Copyblogger: 37 Tips for Writing Emails that Get Opened, Read, and Clicked

Empathy gives readers the feeling your post is written to solve their problems.

And that’s why they want to read it.

Further reading: A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

Inspire with your final paragraph

4

Inspire with your final paragraph

Inspire people to follow your advice. That’s how you become an authority.

4

Overcome an objection …

And use memorable sound bites…

Read the full article on Boost Blog Traffic: 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More

Inspire readers to take action, and you’ll become seriously influential.

Further reading: A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

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Use authority enhancers

5

Use authority enhancers

Because they boost your credibility

5

Use a famous brand for a detailed case study

Back your arguments with specific examples

Use stats to add substance

Use quotes or references to show you know your field

Read the full article on KISSmetrics: How to Write Seductive Web Copy Like Apple

6 Stop selling. Be helpful.

6 Stop selling. Be helpful.

Think about your readers …

What problems are your readers struggling with?

And how can you help?

E.g. help generate leads …

Click here to read the article on Copyblogger

Or help avoid mistakes …

Click here to read the article on Unbounce

Become an outstanding problem-solver.

And you’ll win business.

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Entice readers to join your email list

7

Entice readers to join your email list

Because that’s how you build relationships, and earn an opportunity to sell.

7

Use sign-up forms I

Plugmatter Mini Feature Box

Use sign-up forms II

Elevatr end of post form

Use sign-up forms III

Elevatr sidebar form

Use sign-up forms IV

LeadBox

Have a desirable opt-in bonus I

eBook

Have a desirable opt-in bonus II

Content-specific

LeadMagnet

Looking for more tips?

So you can win more business?

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