Using Facebook to Generate Leads

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    19-May-2015
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This presentation was used for HK Marketing for Internet Domination. We take how businesses are successfully using Facebook to generate leads online and also apply how they work in Asia.This presentation given by Art Lee, Strategic Marketing Director for Asia's Internet Marketing Coach Limited.

Transcript of Using Facebook to Generate Leads

  • 1. Using Facebook to Generate Leads and Close Sales
    Your Host: Art Lee
    For: HK Marketing for Internet Domination

2. Online Event Format
Attendees will be Muted During Presentation
During discussions all will be unmuted
Please Provide Feedback on the Group + or -, so we can improve
Please refer this Group
3. Other Interesting Groups
Business Exchange Club Business Networking and Skills Building
HK Social Media Current Social Media Trends
Flash Mob PartiesPersonal Development and Social Networking
hongkongwebanalytics.com
webwednesday.hk
4. Who is Art Lee?
Experience
16+ Yrs IT Consultant
12 Years in Silicon Valley U.S., 4 Years in Asia
First Internet Venture Summer 1992, 20K USD Gross from Info Product
Business Owner since 1987
5. Overview
Understanding Behavior
Make a Commitment
Getting Heard among the Noise Fans, Groups
Power of Like and Sharing
Facebook Ads
Business Intelligence
6. The Social Feedback Cycle
7. HKOnline Usage
Top Websites All Categories
Polled 1.8M Hong Kong Users
Hitwise Pty Ltd.
8. HKOnline Usage
Top Social Network In Individual Asia Pacific Feb 2010
(Age 15+ Home & Work)
Source: Comscore
9. Commit to your Marketing Initiative
If you decide to use Facebook, commit to using it and provide valuable content without annoying your friends or fans.
Dont need to update everyday
Have a purpose with every post and track response
Fan Pages, if you hardly post or post with no value, people will stop following you.
10. Hong Kong Known for Word of Mouth
FB is all about word of mouth
Be careful, if you provide bad product and services, people will talk
But who is actually listening to you
11. Understand User Behavior
Targeted Content
Groups
Fan Pages
Tune Out the Noise
Privacy Settings
Lists
Defined Updates
Subscriptions
Mobile Usage Increase
Limited Real Estate
Feeds are Limited
Challenge for Ads
12. Viral Concept
Noise
13. Create Lists
What Are Lists?
A quick, optional way to organize friends so you can control what you see in your News Feed and post updates to specific people. FB won't tell your friends if you add them to these three new lists:
Close Friends
Acquaintances
Restricted
Smart Lists
14. How to Use the New SUBSCRIBE
Allows people to subscribe to your updates
People are not friends can subscribe to your updates
Can filter types of updates to follow
www.facebook.com/about/subscribe
15. The Fan Page
Create a community
Easy way for touch points customers, prospects
Spread the word to people who actually care
Make compelling to what users want to hear about
Dont post, just to post
Add value and have them come back for more
16. Engage with your Fans
Lead Generator - Dont ask them just to like, offer something of value in return
Special Content, Discounts or Contests
Make use of FB apps like Send to Friend
Make page look like webpage (tabs, landing page)
Put in a shopping cart
Show part of your services/products and link back to website
17. CaffHabitu Promotion
18. CaffeHabitu Fan Page
19. Giveaway
20. Caf Habitu
21. Sample from my 14 Year old Nephew
22. Groups
Influence others
Create a following based on an interest
Connect with prospects based on the same concepts and ideas you are selling
Find groups with like minded people who will follow your group
Promote each others groups
23. Sample HK Expats Group
24. Professional Group
25. The Power of Like & Sharing
Lots of sites are using the Like and Share features to spread the word
FB Likes on Own website, social proof
Meetup platform sharing on FB and Twitter
26. Who Else Likes this?
Providing visibility and social proof from people in your circle
27. Track Who Shares Fan Pages
Posting valuable information
View shares to determine value
28. Asia Expat
Recommend, Share and it puts into my FB News Stream also Social Proof that others know use the site.
29. Integration on Website
Likes and people you know
30. Exposing Social Proof
Using your Facebook Stream in your Website
Link to Chris Mentor
31. Facebook Ads
Guide to Facebook Ads
http://www.facebook.com/adsmarketing/
32. Business Intelligence Is FB Just Personal?
Find out about prospects, likes dislikes, who they know
Find out about your competition, follow their feeds and groups
Target people of influence
Research, Feedback
33. FB is a Tool
Find out how your customers are using it and target their behaviors to consume information
Trends will change
Tools with change
34. Questions?
Get Busy Doing orGet Busy Losing!
Contact Art Lee at:
Facebook.com/artglee
Twitter.com/artstribe
Linkedin.com/in/artglee
Meetup.com/HKInternetMarketing