5 Ways to Get Found: Improving your Online Presence

367  million  websites  150,000  new  urls  every  day    

1. Optimize your website with keywords

2. Develop remarkable content

3. Claim Google Places and directory pages

4. Audit presence on camp websites and

directories

5. Advertise for free with Google Adwords

Optimize your website with keywords

How do search engines work?

Google Keyword Tool

Develop remarkable content

Blogs

•  65% of daily internet users read a blog •  Companies that blog get 55% more web

traffic and 70% more leads than those that don’t

•  Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all

Evergreen  content  

Exper6se,  niche  content  

How to

•  How to get your kids to eat healthy foods: secret strategies from camp counselors

•  How to build the ultimate camp fire: learn the Camp Pinewood method

Lists

•  10 games from summer camp your whole family will want to play

•  Top 5 ways to explore nature with your child, without leaving the backyard

Social  media  and  e-­‐mail  

• Wondering  how  to  beat  the  winter  blues?  Check  out  5  ways  to  keep  your  family  ac6ve  this  winter.  

Interes6ng  Ar6cle  

• 5  Ways  to  keep  your  family  ac6ve  this  winter  

Program    Page  

• Link  to  Winter  Camp  program  page  

Group Exercise

•  Select a camp program area (summer camp, day camp, winter camp, teen camp, group retreats, etc.)

•  Brainstorm 10 keywords

•  Write 5 headlines

Claim Google Places and directory pages

Bing  

Audit presence on camp websites and directories

Online Audit

Where do you advertise online?

Was it successful?

Did you measure traffic?

Advertise for free with Google Adwords

How to apply

1.  Create gmail account for your Y

2.  Complete online application at www.google.com/grants

3.  After initial approval, log-in to your adwords account to set up.

4.  Resubmit account for approval.

http://services.google.com/googlegrants/accountcreation?hl=en_CA

Ads

Ad Group

Campaign Camp

Overnight Day

location

keywords

test ads

1. Optimize your website with keywords

2. Develop remarkable content

3. Claim Google Places and directory pages

4. Audit presence on camp websites and

directories

5. Advertise for free with a Google Adwords

Thank you! Let’s stay connected! •  linkedin.com/in/jennykruse •  jkruse@ymcachicago.org •  312.932.1335